{"id":1159,"date":"2017-05-30T13:12:18","date_gmt":"2017-05-30T13:12:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1159"},"modified":"2026-04-06T08:36:01","modified_gmt":"2026-04-06T08:36:01","slug":"award-winning-dry-fig-packaging-design-kontos-s-a","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-dry-fig-packaging-design-kontos-s-a\/","title":{"rendered":"Award-Winning Dry Fig Packaging Design \u2013 Kontos S.A."},"content":{"rendered":"
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Design That Bridges Tradition and Modernity<\/h1>\n\n\n\n
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In the heart of Evia, grandfather Giorgis left behind a meaningful legacy for the Kontos family: an orchard filled with memories, labour and love for the land. This \u201cgrandfather\u2019s orchard\u201d remains a living symbol of authentic tradition, passed down through generations. Our aim was to creatively translate this heritage into a contemporary corporate identity, giving new life to a brand that connects family values with the expectations of today\u2019s consumer.\nThe renewed identity of E. & D. Kontos S.A. was shaped through a design strategy that honours the continuity of tradition while adopting a modern visual language \u2014 from packaging design to the creation of a new logo.<\/p>\n

The choice to use the engraving technique emerged from the need to capture the craftsmanship, history and authenticity that define the family\u2019s story. This \u201chandmade\u201d aesthetic brings warmth and depth to the packaging, conveying the character of the orchard and the people who cultivated it. The colour palette was carefully harmonised with each product\u2019s content, giving every label in the \u201cfrom grandfather\u2019s orchard\u201d line its own unique personality while maintaining a cohesive visual system. The result is a contemporary identity that highlights the heritage, the land and the values of the Kontos family, offering a brand presence that stands out on the shelf with sincerity and refined visual storytelling.<\/p>\n\n\n

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Brand Strategy | Visual Identity | FMCG Packaging Design | Label Design | Typography | Art Direction| Award Winning Design<\/em><\/h6>\n\n\n\n

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Figs from Grandpa's Greek Garden - World Brand Design Society<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Design \u03a0\u03bf\u03c5 \u0393\u03b5\u03c6\u03c5\u03c1\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03a7\u03b8\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03a3\u03ae\u03bc\u03b5\u03c1\u03b1. \u03a3\u03c4\u03b7\u03bd \u03ba\u03b1\u03c1\u03b4\u03b9\u03ac \u03c4\u03b7\u03c2 \u0395\u03c5\u03b2\u03bf\u03af\u03b1\u03c2, \u03bf \u03c0\u03b1\u03c0\u03c0\u03bf\u03cd-\u0393\u03b9\u03ce\u03c1\u03b3\u03b7\u03c2 \u03ac\u03c6\u03b7\u03c3\u03b5 \u03ad\u03bd\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03ba\u03bb\u03b7\u03c1\u03bf\u03b4\u03cc\u03c4\u03b7\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1 \u039a\u03cc\u03bd\u03c4\u03bf\u03c2, \u03ad\u03bd\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b2\u03cc\u03bb\u03b9 \u03b3\u03b5\u03bc\u03ac\u03c4\u03bf \u03bc\u03bd\u03ae\u03bc\u03b5\u03c2, \u03ba\u03cc\u03c0\u03bf \u03ba\u03b1\u03b9 \u03b1\u03b3\u03ac\u03c0\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b3\u03b7, \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03af\u03b6\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03c3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c0\u03b1\u03c1\u03ac\u03b4\u03bf\u03c3\u03b7\u03c2. \u0398\u03ad\u03bb\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03c5\u03c0\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7…<\/p>","protected":false},"author":2,"featured_media":11406,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[127,129,110,134,137],"portfolio_tag":[157,161,145,184,172,153,147],"class_list":["post-1159","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-biscuits-bars-snacks","portfolio_category-delicatessen","portfolio_category-food-beverage","portfolio_category-lifestyle-retail","portfolio_category-retail-private-label","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-strategy","portfolio_tag-fmcg-packaging-design","portfolio_tag-label-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nAward-Winning Dry Fig Packaging | ABC Design Communication<\/title>\n<meta name=\"description\" content=\"ABC Design Communication created an award-winning visual identity for Kontos Orchard, blending engraving 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