{"id":1326,"date":"2025-01-02T09:25:00","date_gmt":"2025-01-02T09:25:00","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1326"},"modified":"2026-04-06T10:09:01","modified_gmt":"2026-04-06T10:09:01","slug":"protein-cookies-award-winning-packaging-design-violanta","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/","title":{"rendered":"Protein Cookies Award-Winning Packaging Design \u2013 Violanta"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

A Brand Identity Built to Train<\/h1>\n\n\n\n
<\/div><\/div>\n\n\n

Violanta, a brand synonymous with indulgence, set out to respond to the modern trend of high-protein products. The challenge was to create packaging for the new \u201cPROTEINO\u201d biscuit range that would break away from the brand\u2019s traditional look. The design needed to communicate \u201chigh protein content\u201d, \u201cenergy\u201d and \u201cstrength\u201d in a way that speaks directly to an active audience focused on fitness and wellbeing \u2014 without losing the trust and quality guarantee associated with Violanta.<\/p>\n

Our core idea was to draw inspiration from the world of sports and performance. The strategy was to develop a visual language that radiates power and determination. Instead of soft colours and nostalgic imagery, we opted for an aesthetic reminiscent of gym equipment, energy drinks and urban culture. The branding wasn\u2019t meant to hint at protein \u2014 it had to shout it with confidence.<\/p>\n

The result is a bold, high-energy visual identity that positions PROTEINO biscuits as the ultimate \u201cfuel\u201d for an active lifestyle.<\/p>\n

We chose a solid, impactful typeface for the \u201cPROTEINO\u201d logo, capturing the notions of strength and stability.<\/p>\n

The biscuit is placed at the centre of a visual \u201cburst\u201d of rays, turning it into the undisputed hero of the pack \u2014 the source from which all energy seems to radiate.<\/p>\n

A deep black background acts as the main canvas, adding intensity and seriousness. On top of this, strong accent colours that code each flavour (orange, green, brown) create a striking contrast that instantly grabs attention.<\/p>\n

The key benefit, \u201c20% PROTEIN\u201d, is prominently displayed, addressing the consumer\u2019s primary need at a glance and building immediate trust.<\/p>\n

Through branding and packaging design, ABC Design Communication transformed Violanta\u2019s PROTEINO into a powerful, energetic brand that bridges the world of nutrition with the aesthetics of strength and performance.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Brand Strategy | Brand Identity | Visual Identity | FMCG Packaging Design | Typography | Retail & POS Design | FMCG Premiumization | Award Winning Design || Art Direction<\/em><\/h6>\n\n\n\n

<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/a>
<\/div><\/div>
Violanda \u2013 Proteino Biscuits \u2013 Packaging Of The World<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0388\u03bd\u03b1 Brand Identity \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03ad\u03bd\u03bf \u03bd\u03b1 \u03a0\u03c1\u03bf\u03c0\u03bf\u03bd\u03b5\u03af\u03c4\u03b1\u03b9. \u0397 \u0392\u03b9\u03bf\u03bb\u03ac\u03bd\u03c4\u03b1, \u03bc\u03b9\u03b1 \u03bc\u03ac\u03c1\u03ba\u03b1 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7, \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03b1\u03bd\u03c4\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03b4\u03b9\u03b1\u03c4\u03c1\u03bf\u03c6\u03b9\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c1\u03c9\u03c4\u03b5\u03ca\u03bd\u03bf\u03cd\u03c7\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03bc\u03c0\u03b9\u03c3\u03ba\u03cc\u03c4\u03c9\u03bd “PROTEINO” \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03be\u03b5\u03c7\u03ce\u03c1\u03b9\u03b6\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2…<\/p>","protected":false},"author":2,"featured_media":7287,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[127,110,134,137],"portfolio_tag":[157,161,168,145,184,183,158,153,147],"class_list":["post-1326","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-biscuits-bars-snacks","portfolio_category-food-beverage","portfolio_category-lifestyle-retail","portfolio_category-retail-private-label","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-identity","portfolio_tag-brand-strategy","portfolio_tag-fmcg-packaging-design","portfolio_tag-fmcg-premiumization","portfolio_tag-retail-pos-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nAward Packaging design for Cookies | ABC Design Communication<\/title>\n<meta name=\"description\" content=\"Award food Packaging design for protein cookies by ABC Design Communication Healthy Snacks, Protein Cookies, Fitness, Energy,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protein Cookies Award-Winning Packaging Design \u2013 Violanta\" \/>\n<meta property=\"og:description\" content=\"Award food Packaging design for protein cookies by ABC Design Communication Healthy Snacks, Protein Cookies, Fitness, Energy,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T10:09:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/\",\"url\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/\",\"name\":\"Award Packaging design for Cookies | ABC Design Communication\",\"isPartOf\":{\"@id\":\"https:\/\/abcdesign.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg\",\"datePublished\":\"2025-01-02T09:25:00+00:00\",\"dateModified\":\"2026-04-06T10:09:01+00:00\",\"description\":\"Award food Packaging design for protein cookies by ABC Design Communication Healthy Snacks, Protein Cookies, Fitness, Energy,\",\"breadcrumb\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#primaryimage\",\"url\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg\",\"contentUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg\",\"width\":700,\"height\":700,\"caption\":\"Violanta PROTEINO cookies by ABC Design Communication \u2013 energetic packaging design that reflects power and fitness aesthetics\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abcdesign.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/abcdesign.gr\/en\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Protein Cookies Award-Winning Packaging Design \u2013 Violanta\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abcdesign.gr\/#website\",\"url\":\"https:\/\/abcdesign.gr\/\",\"name\":\"AbcDesign\",\"description\":\"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.\",\"publisher\":{\"@id\":\"https:\/\/abcdesign.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abcdesign.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abcdesign.gr\/#organization\",\"name\":\"AbcDesign\",\"url\":\"https:\/\/abcdesign.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"AbcDesign\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AbcDesignCommunication\",\"https:\/\/www.instagram.com\/abc_design_communication\/\",\"https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Award Packaging design for Cookies | ABC Design Communication","description":"Award food Packaging design for protein cookies by ABC Design Communication Healthy Snacks, Protein Cookies, Fitness, Energy,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abcdesign.gr\/en\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/","og_locale":"en_US","og_type":"article","og_title":"Protein Cookies Award-Winning Packaging Design \u2013 Violanta","og_description":"Award food Packaging design for protein cookies by ABC Design Communication Healthy Snacks, Protein Cookies, Fitness, Energy,","og_url":"https:\/\/abcdesign.gr\/en\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/","og_site_name":"AbcDesign","article_publisher":"https:\/\/www.facebook.com\/AbcDesignCommunication","article_modified_time":"2026-04-06T10:09:01+00:00","og_image":[{"width":700,"height":700,"url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/","url":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/","name":"Award Packaging design for Cookies | ABC Design Communication","isPartOf":{"@id":"https:\/\/abcdesign.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#primaryimage"},"image":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#primaryimage"},"thumbnailUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg","datePublished":"2025-01-02T09:25:00+00:00","dateModified":"2026-04-06T10:09:01+00:00","description":"Award food Packaging design for protein cookies by ABC Design Communication Healthy Snacks, Protein Cookies, Fitness, Energy,","breadcrumb":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#primaryimage","url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg","contentUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/Violanta_Proteino_2-cover.jpg","width":700,"height":700,"caption":"Violanta PROTEINO cookies by ABC Design Communication \u2013 energetic packaging design that reflects power and fitness aesthetics"},{"@type":"BreadcrumbList","@id":"https:\/\/abcdesign.gr\/portfolio_page\/protein-cookies-award-winning-packaging-design-violanta\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abcdesign.gr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/abcdesign.gr\/en\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Protein Cookies Award-Winning Packaging Design \u2013 Violanta"}]},{"@type":"WebSite","@id":"https:\/\/abcdesign.gr\/#website","url":"https:\/\/abcdesign.gr\/","name":"AbcDesign","description":"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.","publisher":{"@id":"https:\/\/abcdesign.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abcdesign.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abcdesign.gr\/#organization","name":"AbcDesign","url":"https:\/\/abcdesign.gr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"AbcDesign"},"image":{"@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AbcDesignCommunication","https:\/\/www.instagram.com\/abc_design_communication\/","https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/comments?post=1326"}],"version-history":[{"count":6,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1326\/revisions"}],"predecessor-version":[{"id":14840,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1326\/revisions\/14840"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media\/7287"}],"wp:attachment":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media?parent=1326"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=1326"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}