{"id":1395,"date":"2017-06-01T12:00:33","date_gmt":"2017-06-01T12:00:33","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1395"},"modified":"2026-04-08T10:06:12","modified_gmt":"2026-04-08T10:06:12","slug":"award-winning-zero-cookie-packaging-violanta","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-zero-cookie-packaging-violanta\/","title":{"rendered":"Award-Winning “Zero” Cookie Packaging \u2013 Violanta"},"content":{"rendered":"
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ZERO as a Design Symbol of Indulgence.<\/h1>\n\n\n\n
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Violanta launched its ZERO sugar-free biscuit line. The challenge for ABC Design Communication was to visualize the \u201cabsence\u201d of sugar not as restriction, but as a celebration of conscious pleasure. The identity needed to build trust, stand out on the shelves, and express balance and modern well-being.<\/p>\n

We turned ZERO into a design icon. The zero became more than a number \u2014 a symbol of visual harmony and control. The deep black background creates a bold contrast for the ZERO and 0%, emphasizing precision and elegance, while the minimal typography reflects balance and confidence.<\/p>\n

The biscuit is depicted with rich, tactile texture, proving that sugar-free can be delicious. Bright color codes (red, blue, orange) define flavor variety, creating a powerful shelf impact and immediate recognition.<\/p>\n

The ZERO line evolved into a statement of minimal sophistication, redefining indulgence through visual restraint. A design that celebrates purity, balance, and taste, without compromise.<\/p>\n\n\n

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Brand Strategy | Brand Identity | Visual Identity | FMCG Packaging Design | Typography | FMCG Premiumization | Award Winning Design<\/em><\/h6>\n\n\n\n

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NDA220113<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u03a4\u03bf \u201cZERO\u201d \u03c9\u03c2 \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03a3\u03cd\u03bc\u03b2\u03bf\u03bb\u03bf \u0391\u03c0\u03cc\u03bb\u03b1\u03c5\u03c3\u03b7\u03c2. \u0397 \u0392\u03b9\u03bf\u03bb\u03ac\u03bd\u03c4\u03b1 \u03bb\u03ac\u03bd\u03c3\u03b1\u03c1\u03b5 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03bc\u03c0\u03b9\u03c3\u03ba\u03cc\u03c4\u03c9\u03bd ZERO, \u03c7\u03c9\u03c1\u03af\u03c2 \u03b6\u03ac\u03c7\u03b1\u03c1\u03b7. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ABC Design Communication \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u201c\u03b1\u03c0\u03bf\u03c5\u03c3\u03af\u03b1\u201d \u03c4\u03b7\u03c2 \u03b6\u03ac\u03c7\u03b1\u03c1\u03b7\u03c2, \u03cc\u03c7\u03b9 \u03c9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc, \u03b1\u03bb\u03bb\u03ac \u03c9\u03c2 \u03c3\u03c5\u03bd\u03b5\u03b9\u03b4\u03b7\u03c4\u03ae \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03bb\u03b1\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bc\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03bf\u03c5\u03bc\u03b5…<\/p>","protected":false},"author":2,"featured_media":9523,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[127,110,134,137],"portfolio_tag":[161,168,145,184,183,153,147],"class_list":["post-1395","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-biscuits-bars-snacks","portfolio_category-food-beverage","portfolio_category-lifestyle-retail","portfolio_category-retail-private-label","portfolio_tag-award-winning-design","portfolio_tag-brand-identity","portfolio_tag-brand-strategy","portfolio_tag-fmcg-packaging-design","portfolio_tag-fmcg-premiumization","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nZero Cookies Violanta| Packaging Design by ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication designed award Zero Cookies line, representing the absence of sugar 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