{"id":1412,"date":"2026-02-01T19:19:14","date_gmt":"2026-02-01T19:19:14","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1412"},"modified":"2026-04-06T11:04:37","modified_gmt":"2026-04-06T11:04:37","slug":"honey-award-winning-packaging-design-illustration-treli-arkouda","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/","title":{"rendered":"Honey Award-Winning Packaging Design & Illustration \u2013 Treli Arkouda"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

The Wild Joy of Nature in a Jar<\/h1>\n\n\n\n
<\/div><\/div>\n\n\n

In the enchanting landscape of Prespes, a local producer with an exceptional forest honey needed more than just a label. The challenge was to create, from scratch, a name and visual identity that would capture the soul of the region and transform a jar of honey into an unforgettable experience. The brand had to stand out, tell a story and spark an authentic smile.<\/p>\n

Our central idea was inspired by the area\u2019s most iconic resident: the bear. But instead of a typical depiction, we asked ourselves: How does a bear feel when it finds the most delicious honey?\nThe answer sparked our concept \u2014 it dances with unrestrained joy.\nThis image of pure, \u201ccrazy\u201d delight gave birth to the name Treli Arkouda and became the heroine of our narrative. Our strategy was not simply to sell honey, but to sell the feeling of natural, unfiltered happiness.<\/p>\n

The result is a celebration of nature and joy, expressed through a friendly and humorous visual language.<\/p>\n

We created a lovable heroine \u2014 a ballerina bear dancing with passion. The illustration is rich in detail, sensitivity and humour, turning the bear from a wild animal into an endearing protagonist.<\/p>\n

Each label and box tells a piece of the story. Different poses and outfits for the spring and summer varieties create a collectible series that invites the consumer into the whimsical world of Treli Arkouda.<\/p>\n

We avoided the classic honey colour palette. Instead, we chose the lake\u2019s soft blue and the purple of spring wildflowers, crafting a unique and instantly recognisable identity that ties the product directly to its origin.<\/p>\n

Through branding and packaging design, ABC Design Communication gave shape to nature\u2019s joy \u2014 creating a brand full of imagination, emotion and authenticity, transforming every jar into a storytelling experience.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Brand Strategy | Brand Story | Visual Identity | Packaging Design | Illustration Language | Typography | Award Winning Design | Art Direction<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/a>
<\/div><\/div>
Packaging Of The World<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0397 \u03a4\u03c1\u03b5\u03bb\u03ae \u03a7\u03b1\u03c1\u03ac \u03c4\u03b7\u03c2 \u03a6\u03cd\u03c3\u03b7\u03c2 \u03c3\u03b5 \u0388\u03bd\u03b1 \u0392\u03ac\u03b6\u03bf. \u03a3\u03c4\u03bf \u03bc\u03b1\u03b3\u03b5\u03c5\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf\u03c0\u03af\u03bf \u03c4\u03c9\u03bd \u03a0\u03c1\u03b5\u03c3\u03c0\u03ce\u03bd, \u03ad\u03bd\u03b1\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03cc\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03cc \u03b4\u03b1\u03c3\u03cc\u03bc\u03b5\u03bb\u03bf \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c4\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b1\u03c0\u03bb\u03ae \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03bf \u03bc\u03b7\u03b4\u03ad\u03bd \u03ad\u03bd\u03b1 \u03cc\u03bd\u03bf\u03bc\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1…<\/p>","protected":false},"author":2,"featured_media":10476,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[129,110,128],"portfolio_tag":[157,161,146,145,154,125,153,147],"class_list":["post-1412","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-delicatessen","portfolio_category-food-beverage","portfolio_category-honey-spreads","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-story","portfolio_tag-brand-strategy","portfolio_tag-illustration-language","portfolio_tag-packaging-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nTreli Arkouda Honey Packaging Design By ABC Design<\/title>\n<meta name=\"description\" content=\"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into a joyful experience and design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Honey Award-Winning Packaging Design & Illustration \u2013 Treli Arkouda\" \/>\n<meta property=\"og:description\" content=\"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into a joyful experience and design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T11:04:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"540\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/\",\"url\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/\",\"name\":\"Treli Arkouda Honey Packaging Design By ABC Design\",\"isPartOf\":{\"@id\":\"https:\/\/abcdesign.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif\",\"datePublished\":\"2026-02-01T19:19:14+00:00\",\"dateModified\":\"2026-04-06T11:04:37+00:00\",\"description\":\"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into a joyful experience and design.\",\"breadcrumb\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#primaryimage\",\"url\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif\",\"contentUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif\",\"width\":540,\"height\":540,\"caption\":\"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into an experience of joy and storytelling.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abcdesign.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/abcdesign.gr\/en\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Honey Award-Winning Packaging Design & Illustration \u2013 Treli Arkouda\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abcdesign.gr\/#website\",\"url\":\"https:\/\/abcdesign.gr\/\",\"name\":\"AbcDesign\",\"description\":\"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.\",\"publisher\":{\"@id\":\"https:\/\/abcdesign.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abcdesign.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abcdesign.gr\/#organization\",\"name\":\"AbcDesign\",\"url\":\"https:\/\/abcdesign.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"AbcDesign\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AbcDesignCommunication\",\"https:\/\/www.instagram.com\/abc_design_communication\/\",\"https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Treli Arkouda Honey Packaging Design By ABC Design","description":"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into a joyful experience and design.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abcdesign.gr\/en\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/","og_locale":"en_US","og_type":"article","og_title":"Honey Award-Winning Packaging Design & Illustration \u2013 Treli Arkouda","og_description":"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into a joyful experience and design.","og_url":"https:\/\/abcdesign.gr\/en\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/","og_site_name":"AbcDesign","article_publisher":"https:\/\/www.facebook.com\/AbcDesignCommunication","article_modified_time":"2026-04-06T11:04:37+00:00","og_image":[{"url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif","width":540,"height":540,"type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/","url":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/","name":"Treli Arkouda Honey Packaging Design By ABC Design","isPartOf":{"@id":"https:\/\/abcdesign.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#primaryimage"},"image":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#primaryimage"},"thumbnailUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif","datePublished":"2026-02-01T19:19:14+00:00","dateModified":"2026-04-06T11:04:37+00:00","description":"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into a joyful experience and design.","breadcrumb":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#primaryimage","url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif","contentUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/06\/treliarkoudahoney.gif","width":540,"height":540,"caption":"Award-winning Treli Arkouda Honey packaging by ABC Design Communication \u2013 turning honey into an experience of joy and storytelling."},{"@type":"BreadcrumbList","@id":"https:\/\/abcdesign.gr\/portfolio_page\/honey-award-winning-packaging-design-illustration-treli-arkouda\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abcdesign.gr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/abcdesign.gr\/en\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Honey Award-Winning Packaging Design & Illustration \u2013 Treli Arkouda"}]},{"@type":"WebSite","@id":"https:\/\/abcdesign.gr\/#website","url":"https:\/\/abcdesign.gr\/","name":"AbcDesign","description":"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.","publisher":{"@id":"https:\/\/abcdesign.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abcdesign.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abcdesign.gr\/#organization","name":"AbcDesign","url":"https:\/\/abcdesign.gr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"AbcDesign"},"image":{"@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AbcDesignCommunication","https:\/\/www.instagram.com\/abc_design_communication\/","https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/comments?post=1412"}],"version-history":[{"count":6,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1412\/revisions"}],"predecessor-version":[{"id":14880,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1412\/revisions\/14880"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media\/10476"}],"wp:attachment":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media?parent=1412"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=1412"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}