{"id":1418,"date":"2017-06-01T12:37:18","date_gmt":"2017-06-01T12:37:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1418"},"modified":"2026-04-08T10:04:39","modified_gmt":"2026-04-08T10:04:39","slug":"award-winning-kids-deodorant-packaging-frezyderm","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/","title":{"rendered":"Award-Winning Kids Deodorant Packaging \u2013 Frezyderm"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

When Care Meets Design<\/h1>\n\n\n\n
<\/div><\/div>\n\n\n

Designing a deodorant for children presents a unique challenge. The packaging must be appealing enough to encourage kids to begin a personal hygiene routine, while still earning the full trust of parents. It has to be playful without being childish \u2014 and, above all, it must communicate safety and gentle care.<\/p>\n

Our central idea was to create a \u201chygiene ally.\u201d We set out to design a lovable character who transforms a daily routine into a fun, engaging habit. The friendly yellow monster isn\u2019t just a graphic element; it\u2019s a companion that makes the product familiar and approachable. The design needed to speak two languages at once: the language of fun for children, and the language of safety for parents.<\/p>\n

Our solution bridges the gap between playfulness and care, offering a balanced and effective visual identity.<\/p>\n

The charming yellow character becomes the face of the product, integrated playfully into the packaging \u2014 hanging from the top \u2014 turning the deodorant into a friendly object kids will want to reach for.<\/p>\n

For children, the character and vibrant pattern create a sense of joy and excitement. For parents, the clean, clinical layout, the trustworthy blue-and-white palette, and clear safety assurances (\u201cless is more,\u201d \u201caluminium free\u201d) reinforce the reliability of Frezyderm.<\/p>\n

The design achieves its dual goal: it encourages children to adopt a new routine while reassuring parents of their choice, making daily care effective, gentle and genuinely enjoyable.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Brand Strategy | Visual Identity System | Premium Packaging Design | Illustration Language | Brand Experience | Award Winning Design<\/h6>\n\n\n\n

<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/a>
<\/div><\/div>
NDA220117<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u038c\u03c4\u03b1\u03bd \u03b7 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1 \u03c3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03bf design. \u039f \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03c0\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03b3\u03b9\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7. \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9, \u03b1\u03c6\u03b5\u03bd\u03cc\u03c2, \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b1 \u03b5\u03bd\u03b8\u03b1\u03c1\u03c1\u03cd\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03c1\u03bf\u03c5\u03c4\u03af\u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae\u03c2 \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae\u03c2 \u03ba\u03b1\u03b9, \u03b1\u03c6\u03b5\u03c4\u03ad\u03c1\u03bf\u03c5, \u03bd\u03b1 \u03ba\u03b5\u03c1\u03b4\u03af\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03c4\u03c9\u03bd \u03b3\u03bf\u03bd\u03b9\u03ce\u03bd….<\/p>","protected":false},"author":2,"featured_media":10472,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,133],"portfolio_tag":[161,171,145,154,148,170],"class_list":["post-1418","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-personal-care","portfolio_tag-award-winning-design","portfolio_tag-brand-experience","portfolio_tag-brand-strategy","portfolio_tag-illustration-language","portfolio_tag-premium-packaging-design","portfolio_tag-visual-identity-system"],"yoast_head":"\nSensitive Kids Deodorant Packaging award by ABC Design<\/title>\n<meta name=\"description\" content=\"Discover by ABC Design Communication Sensitive Kids Deodorant award packaging by ABC Design Communication \u2013 design for children\u2019s hygiene.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Award-Winning Kids Deodorant Packaging \u2013 Frezyderm\" \/>\n<meta property=\"og:description\" content=\"Discover by ABC Design Communication Sensitive Kids Deodorant award packaging by ABC Design Communication \u2013 design for children\u2019s hygiene.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T10:04:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/\",\"url\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/\",\"name\":\"Sensitive Kids Deodorant Packaging award by ABC Design\",\"isPartOf\":{\"@id\":\"https:\/\/abcdesign.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif\",\"datePublished\":\"2017-06-01T12:37:18+00:00\",\"dateModified\":\"2026-04-08T10:04:39+00:00\",\"description\":\"Discover by ABC Design Communication Sensitive Kids Deodorant award packaging by ABC Design Communication \u2013 design for children\u2019s hygiene.\",\"breadcrumb\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#primaryimage\",\"url\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif\",\"contentUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif\",\"width\":600,\"height\":600,\"caption\":\"Playful and safe packaging for Frezyderm Sensitive Kids Deodorant by ABC Design Communication, designed for children\u2019s hygiene.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abcdesign.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/abcdesign.gr\/en\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Award-Winning Kids Deodorant Packaging \u2013 Frezyderm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abcdesign.gr\/#website\",\"url\":\"https:\/\/abcdesign.gr\/\",\"name\":\"AbcDesign\",\"description\":\"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.\",\"publisher\":{\"@id\":\"https:\/\/abcdesign.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abcdesign.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abcdesign.gr\/#organization\",\"name\":\"AbcDesign\",\"url\":\"https:\/\/abcdesign.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"AbcDesign\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AbcDesignCommunication\",\"https:\/\/www.instagram.com\/abc_design_communication\/\",\"https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sensitive Kids Deodorant Packaging award by ABC Design","description":"Discover by ABC Design Communication Sensitive Kids Deodorant award packaging by ABC Design Communication \u2013 design for children\u2019s hygiene.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/","og_locale":"en_US","og_type":"article","og_title":"Award-Winning Kids Deodorant Packaging \u2013 Frezyderm","og_description":"Discover by ABC Design Communication Sensitive Kids Deodorant award packaging by ABC Design Communication \u2013 design for children\u2019s hygiene.","og_url":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/","og_site_name":"AbcDesign","article_publisher":"https:\/\/www.facebook.com\/AbcDesignCommunication","article_modified_time":"2026-04-08T10:04:39+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/","url":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/","name":"Sensitive Kids Deodorant Packaging award by ABC Design","isPartOf":{"@id":"https:\/\/abcdesign.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#primaryimage"},"image":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#primaryimage"},"thumbnailUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif","datePublished":"2017-06-01T12:37:18+00:00","dateModified":"2026-04-08T10:04:39+00:00","description":"Discover by ABC Design Communication Sensitive Kids Deodorant award packaging by ABC Design Communication \u2013 design for children\u2019s hygiene.","breadcrumb":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#primaryimage","url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif","contentUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2017\/06\/kidsdeodorant.gif","width":600,"height":600,"caption":"Playful and safe packaging for Frezyderm Sensitive Kids Deodorant by ABC Design Communication, designed for children\u2019s hygiene."},{"@type":"BreadcrumbList","@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-kids-deodorant-packaging-frezyderm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abcdesign.gr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/abcdesign.gr\/en\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Award-Winning Kids Deodorant Packaging \u2013 Frezyderm"}]},{"@type":"WebSite","@id":"https:\/\/abcdesign.gr\/#website","url":"https:\/\/abcdesign.gr\/","name":"AbcDesign","description":"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.","publisher":{"@id":"https:\/\/abcdesign.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abcdesign.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abcdesign.gr\/#organization","name":"AbcDesign","url":"https:\/\/abcdesign.gr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"AbcDesign"},"image":{"@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AbcDesignCommunication","https:\/\/www.instagram.com\/abc_design_communication\/","https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/comments?post=1418"}],"version-history":[{"count":6,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1418\/revisions"}],"predecessor-version":[{"id":14947,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1418\/revisions\/14947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media\/10472"}],"wp:attachment":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media?parent=1418"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=1418"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}