{"id":1445,"date":"2017-06-01T12:41:58","date_gmt":"2017-06-01T12:41:58","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1445"},"modified":"2026-04-06T10:33:43","modified_gmt":"2026-04-06T10:33:43","slug":"award-winning-cough-syrup-packaging-frezyderm-kids","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-cough-syrup-packaging-frezyderm-kids\/","title":{"rendered":"Award-Winning Cough Syrup Packaging \u2013 Frezyderm Kids"},"content":{"rendered":"
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When a Cough Becomes a Friend<\/h1>\n\n\n\n
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Frezyderm, a brand synonymous with scientific reliability, took its next step in children\u2019s care with a cough syrup made from natural extracts. The challenge was to create a label that would balance two worlds: the safety and effectiveness parents expect from Frezyderm, and a friendly, approachable image that makes the treatment process less intimidating for children.<\/p>\n

Our central idea was to de-dramatise the cough. Instead of a strictly clinical approach, we chose to give the cough a face \u2014 a cute, lovable one. Our strategy was to design a small blue cartoon hero who is coughing. This character isn\u2019t the problem; he\u2019s the little friend who needs help. By turning the symptom into a friendly figure, we make the product instantly understandable and far less threatening for the child.<\/p>\n

Our solution combines playfulness with premium cues, creating packaging that appeals to both children and parents.<\/p>\n

The little blue coughing character becomes the star of the label. His humorous expression adds lightness and makes the product approachable.<\/p>\n

The \u201cKIDS\u201d logotype was designed with bold, cheerful colours, clearly signalling the audience the syrup is intended for.<\/p>\n

The choice of a metallic label and the use of foil stamping on the logo give the packaging a subtle shine. This detail acts as a visual guarantee of the high quality and effectiveness associated with all Frezyderm products.<\/p>\n\n\n

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Brand Strategy | Visual Identity | FMCG Packaging Design | Typography | Brand Communication | Print Finishes<\/em><\/h6>\n\n\n\n

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Frezyderm Cough Syrup \u2013 Packaging Of The World<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b9\u03c3\u03bf\u03c1\u03c1\u03bf\u03c0\u03bf\u03cd\u03c3\u03b5 \u03b4\u03cd\u03bf \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5\u03c2: \u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd…<\/p>","protected":false},"author":2,"featured_media":8314,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,131],"portfolio_tag":[159,145,184,150,153,147],"class_list":["post-1445","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-health-wellness","portfolio_tag-brand-communication","portfolio_tag-brand-strategy","portfolio_tag-fmcg-packaging-design","portfolio_tag-print-finishes","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nCough Syrup Packaging | Award-Winning Design by ABC Design<\/title>\n<meta name=\"description\" content=\"Award-winning Frezyderm Cough Syrup Kids packaging by ABC Design Communication \u2013 playful, safe, and premium design for children\u2019s care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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