{"id":1455,"date":"2017-05-31T16:21:18","date_gmt":"2017-05-31T16:21:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1455"},"modified":"2026-04-14T07:31:08","modified_gmt":"2026-04-14T07:31:08","slug":"award-winning-active-sunscreen-packaging-frezyderm","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-active-sunscreen-packaging-frezyderm\/","title":{"rendered":"Award-Winning Active Sunscreen Packaging \u2013 Frezyderm"},"content":{"rendered":"
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A Contemporary Sun Care Identity<\/h1>\n\n\n\n
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Frezyderm, a pioneer in cosmetic dermatology, entrusted us with the visual development of the revolutionary Active Sun Screen range \u2014 a product that harnesses the properties of activated charcoal to transform both application and performance in sun protection. The goal was to create packaging that reflects the line\u2019s technological advantage and consumer-friendly nature, while establishing a distinctly premium aesthetic.<\/p>\n

Inspired by the action of activated charcoal \u2014 which shows the user exactly where the product has been applied before it magically disappears without leaving any tint \u2014 we sought a visual language that bridges science with the power of nature. The dark, almost enigmatic texture of charcoal informed a modern and elegant design direction, where clarity, contrast and carefully refined details contribute to a premium sensibility. The packaging was crafted to communicate immediacy, safety and expert knowledge, ensuring strong standout on the shelf and expressing the product\u2019s advanced character even before it is opened.<\/p>\n

The result is packaging that strengthens Frezyderm\u2019s position in sun care, highlights the product\u2019s functionality and multi-level performance, and elevates the user experience into something more intuitive and sophisticated. The Active Sun Screen range now carries a complete identity that brings together science, innovation and visual precision, reaffirming Frezyderm\u2019s leadership in the category.<\/p>\n\n\n

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Brand Architecture | Visual Identity System | Premium Packaging Design | Typography | Brand Experience | Art Direction| Award Winning Design<\/em><\/h6>\n\n\n\n

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\u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u0391\u03bd\u03c4\u03b7\u03bb\u03b9\u03b1\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u0397 Frezyderm, \u03c0\u03c1\u03c9\u03c4\u03bf\u03c0\u03cc\u03c1\u03bf\u03c2 \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03c3\u03bc\u03b7\u03c4\u03b9\u03ba\u03ae \u03b4\u03b5\u03c1\u03bc\u03b1\u03c4\u03bf\u03bb\u03bf\u03b3\u03af\u03b1, \u03bc\u03b1\u03c2 \u03b1\u03bd\u03ad\u03b8\u03b5\u03c3\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 Active Sun Screen, \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03c4\u03b9\u03c2 \u03b9\u03b4\u03b9\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03cd \u03ac\u03bd\u03b8\u03c1\u03b1\u03ba\u03b1 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03bc\u03b5\u03c4\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03c3\u03b5\u03b9 \u03c4\u03bf\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03c4\u03b7\u03bb\u03b9\u03b1\u03ba\u03ae\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1\u03c2. \u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5…<\/p>","protected":false},"author":2,"featured_media":11366,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,131],"portfolio_tag":[157,161,155,171,148,153,170],"class_list":["post-1455","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-health-wellness","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-architecture","portfolio_tag-brand-experience","portfolio_tag-premium-packaging-design","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nAward-Winning Active Sunscreen Packaging Design | ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication created a premium, modern award packaging identity for Active Sun Screen line, inspired by the unique behaviour\" \/>\n<meta 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