{"id":1460,"date":"2017-05-31T16:21:18","date_gmt":"2017-05-31T16:21:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1460"},"modified":"2026-04-06T10:11:43","modified_gmt":"2026-04-06T10:11:43","slug":"award-winning-insect-repellent-packaging-frezyderm-crilen","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-insect-repellent-packaging-frezyderm-crilen\/","title":{"rendered":"Award-Winning Insect Repellent Packaging \u2013 Frezyderm Crilen"},"content":{"rendered":"
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A Visual Language That Connects with the Skin Experience<\/h1>\n\n\n\n
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Frezyderm developed an insect-repellent lotion with natural essential oils and decided to redesign its packaging to strengthen its position in international markets and offer consumers a more complete experience. The challenge was to evolve the existing identity into something more contemporary, more functional, and more directly connected to the sense of protection the product provides.<\/p>\n

Building on this foundation, we proposed a design that preserves the familiar CRILEN colour character but elevates it through a new chromatic structure and the introduction of embossed printing. This tactile detail subtly imitates the texture of skin that has reacted to insect bites, creating a sensory experience that engages the user even before the product is applied. It adds immediacy, instinctive connection to the product\u2019s purpose, and a feeling of advanced care.<\/p>\n

The result is packaging that enhances the presence of CRILEN, reinforces the brand\u2019s quality cues, and gives the product stronger distinction and international momentum. The new identity positions CRILEN as a complete answer to insect-repellent protection, offering a renewed experience that blends effectiveness, reassurance and contemporary design.<\/p>\n\n\n

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Brand Strategy | Visual Identity System | Pharma Packaging Design | Illustration Language | Brand Trust Strategy | Art Direction| Award Winning Design<\/h6>\n\n\n\n

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Frezyderm Crilen redesign \u2013 Packaging Of The World<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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\u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03b5\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03b5\u03b9 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac \u03c4\u03b7 \u03b8\u03ad\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b9\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03b9\u03bf \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1…<\/p>","protected":false},"author":2,"featured_media":11359,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,131],"portfolio_tag":[157,161,145,174,154,173,170],"class_list":["post-1460","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-health-wellness","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-strategy","portfolio_tag-brand-trust-strategy","portfolio_tag-illustration-language","portfolio_tag-pharma-packaging-design","portfolio_tag-visual-identity-system"],"yoast_head":"\nInsect Repellent Innovative Packaging | ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication designed an award-winning embossed packaging identity for CRILEN insect-repellent lotion, enhancing premium appeal.\" \/>\n<meta name=\"robots\" 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