{"id":1503,"date":"2025-06-01T12:47:18","date_gmt":"2025-06-01T12:47:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&#038;p=1503"},"modified":"2026-04-06T04:27:55","modified_gmt":"2026-04-06T04:27:55","slug":"minimalist-cookie-award-winning-packaging-design-violanta-3-ingredient","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/minimalist-cookie-award-winning-packaging-design-violanta-3-ingredient\/","title":{"rendered":"Minimalist Cookie Award-Winning  Packaging Design \u2013 Violanta 3 Ingredient"},"content":{"rendered":"<h1 class=\"wp-block-heading\" id=\"h-\u03b7-\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7-\u03c4\u03bf\u03c5-3\">The Power of 3<\/h1>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-80a0b83f\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>Violanta introduced an innovative idea: biscuits made with just three pure ingredients. In a market saturated with products that hide behind complex labels and noisy graphics, the challenge was substantial. The packaging had to communicate this powerful message of simplicity, purity and transparency in a way that was direct, bold and absolutely unequivocal \u2014 strong enough to dominate on the shelf.<\/p>\n<p>Our central idea was to fully embrace the philosophy of \u201cless is more.\u201d Instead of adding elements, we removed them. The strategic insight was to make the product\u2019s competitive edge \u2014 the number \u201c3\u201d \u2014 the true hero of the design. We decided to transform this number from a simple typographic character into an architectural window onto the truth of the product, turning the packaging itself into a statement of honesty.<\/p>\n<p>The result is an exercise in typographic boldness and minimalist confidence.<\/p>\n<p>The number \u201c3\u201d dominates the pack, drawn with clean, dynamic lines. It is not just a graphic element; it is the very identity of the product.<\/p>\n<p>We used a fresh, simple two-colour system to differentiate the flavours \u2014 light blue for the sugar variant, green for the honey. This choice reinforces the sense of purity and simplicity.<\/p>\n<p>Through branding and packaging design, ABC Design Communication expressed Violanta\u2019s philosophy of honesty, simplicity and transparency in a way that is visually clean and strategically powerful.<\/p>\n<p>The final identity is modern, truthful and memorable. It creates an immediate dialogue with the consumer, clearly stating: \u201cThis is who we are \u2014 we have nothing to hide.\u201d<\/p>\n<p><strong>\u00a0<\/strong><\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-c8cf18e2\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-brand-strategy-brand-story-visual-identity-packaging-design-typography-brand-experience-award-winning-design-art-direction-fmcg-premiumization\"><em>Brand Strategy | Brand Story | Visual Identity | Packaging Design | Typography | Brand Experience | Award Winning Design | Art Direction | FMCG Premiumization<\/em><\/h6>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0397 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03bf\u03c5 3. \u0397 \u0392\u03b9\u03bf\u03bb\u03ac\u03bd\u03c4\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf \u03b9\u03b4\u03ad\u03b1: \u03bc\u03c0\u03b9\u03c3\u03ba\u03cc\u03c4\u03b1 \u03c6\u03c4\u03b9\u03b1\u03b3\u03bc\u03ad\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03cc\u03bd\u03bf \u03c4\u03c1\u03af\u03b1 \u03b1\u03b3\u03bd\u03ac \u03c5\u03bb\u03b9\u03ba\u03ac. \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03bf\u03c1\u03b5\u03c3\u03bc\u03ad\u03bd\u03b7 \u03b1\u03c0\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03bc\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bb\u03bf\u03ba\u03b5\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03bf\u03c1\u03c5\u03b2\u03ce\u03b4\u03b7 \u03b3\u03c1\u03b1\u03c6\u03b9\u03ba\u03ac, \u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03c4\u03b5\u03c1\u03ac\u03c3\u03c4\u03b9\u03b1. \u0397 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03bb\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c4\u03b7\u03c2&#8230;<\/p>","protected":false},"author":2,"featured_media":9451,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[127,110,134,137],"portfolio_tag":[157,161,171,146,145,183,125,153,147],"class_list":["post-1503","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-biscuits-bars-snacks","portfolio_category-food-beverage","portfolio_category-lifestyle-retail","portfolio_category-retail-private-label","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-experience","portfolio_tag-brand-story","portfolio_tag-brand-strategy","portfolio_tag-fmcg-premiumization","portfolio_tag-packaging-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Award-Winning 3-Ingredient 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