{"id":1572,"date":"2024-11-26T12:52:18","date_gmt":"2024-11-26T12:52:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1572"},"modified":"2026-04-14T07:38:30","modified_gmt":"2026-04-14T07:38:30","slug":"pharma-packaging-rebranding-tonotil-vianex","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/pharma-packaging-rebranding-tonotil-vianex\/","title":{"rendered":"Pharma Packaging Rebranding \u2013 Tonotil Vianex"},"content":{"rendered":"
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The Energy of Design.<\/h1>\n\n\n\n
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In 2021, a new chapter began for ABC Design Communication, when VIAN-VIANEX entrusted us with the redesign of TONOTIL, following a competitive selection process.\nThe challenge was to reposition the product in the market by visually expressing its energy and revitalizing function, while giving a fresh, dynamic identity to a well-established pharmaceutical brand.<\/p>\n

Our strategy was to transform the product\u2019s purpose, energy and renewal, into a vivid packaging design language built on clarity, precision, and motion.\nWe designed two refreshed packages that radiate vitality and trust, enhancing shelf visibility while communicating the quality and reliability that define VIANEX.\nThrough color, composition, and typography, the concept balanced scientific credibility with emotional impact, creating an instantly recognizable design.<\/p>\n

The new visual system was built on a minimal, structured layout that conveys scientific rigor, yet feels modern and approachable.\nEnergetic color accents were used to symbolize movement and action, while the typographic hierarchy ensured clarity and immediacy in communication.\nThe design aligns with the visual DNA of VIANEX but introduces a renewed energy that reflects the TONOTIL promise: active support for a demanding lifestyle.<\/p>\n

The collaboration with VIAN- VIANEX evolved into a long-term creative partnership, proving how ABC Design Communication\u2019s strategic approach to packaging design can transform a pharmaceutical product into a strong, engaging brand.\nThe new TONOTIL identity expresses energy, clarity, and confidence, re-establishing its leading position in the market.<\/p>\n\n\n

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Rebranding | Brand Strategy | Brand Architecture | Corporate Identity | Visual Identity | Pharma Packaging Design | Brand Trust Strategy | Typography | Retail & POS Design<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Pack 2025 - Packaging Inspiring Stage<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0397 \u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 Brand \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03a3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc. \u03a4\u03bf 2021 \u03ac\u03bd\u03bf\u03b9\u03be\u03b5 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ABC Design Communication, \u03cc\u03c4\u03b1\u03bd \u03b7 \u0392\u0399\u0391\u039d – \u0392\u0399\u0391\u039d\u0395\u039e \u03bc\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03c4\u03bf\u03bd \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03bf\u03c5 TONOTIL, \u03ad\u03c0\u03b5\u03b9\u03c4\u03b1 \u03b1\u03c0\u03cc \u03bc\u03b9\u03b1 \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae\u03c2. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2…<\/p>","protected":false},"author":2,"featured_media":9934,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,131],"portfolio_tag":[155,145,174,163,173,119,158,153,147],"class_list":["post-1572","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-health-wellness","portfolio_tag-brand-architecture","portfolio_tag-brand-strategy","portfolio_tag-brand-trust-strategy","portfolio_tag-corporate-identity","portfolio_tag-pharma-packaging-design","portfolio_tag-rebranding","portfolio_tag-retail-pos-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nTonotil by Vianex | \u0392\u03c1\u03b5\u03c2 \u03c4\u03b7\u03bd \u0395\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03ac \u03c3\u03bf\u03c5 | Dynamic Rebranding<\/title>\n<meta name=\"description\" content=\"Specifically, a dynamic visual rebirth that expresses energy and trust \u2013 a bold rebranding project designed by ABC Design Communication.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/pharma-packaging-rebranding-tonotil-vianex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharma Packaging Rebranding \u2013 Tonotil Vianex\" \/>\n<meta property=\"og:description\" content=\"Specifically, a dynamic visual rebirth that expresses energy and trust \u2013 a bold rebranding project designed by ABC Design Communication.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/pharma-packaging-rebranding-tonotil-vianex\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" 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