{"id":1579,"date":"2017-06-01T12:43:58","date_gmt":"2017-06-01T12:43:58","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1579"},"modified":"2026-04-14T07:44:20","modified_gmt":"2026-04-14T07:44:20","slug":"pharmaceutical-gel-packaging-redesign-mesulid","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/pharmaceutical-gel-packaging-redesign-mesulid\/","title":{"rendered":"Pharmaceutical Gel Packaging Redesign \u2013 Mesulid"},"content":{"rendered":"
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Freedom in Motion.<\/h1>\n\n\n\n
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When pharmaceutical company VIAN \u2013 VIANEX decided to refresh Mesulid Gel, our mission was to highlight the product\u2019s therapeutic power and its promise of movement without pain. The design needed to express motion, relief, and confidence while maintaining a scientific and trustworthy aesthetic.<\/p>\n

Our creative strategy focused on the dynamics of human movement. The redesigned logo features the letter \u201cM\u201d framed by two walking figures \u2014 a symbolic gesture representing healing and active living.<\/p>\n

ABC Design Communication developed a cohesive branding and packaging system that visually communicates vitality, action, and freedom of motion.<\/p>\n

We extended the design language across the entire packaging: linear illustrations of human silhouettes wrap around the tube, forming a continuous sense of movement. This visual rhythm reflects the brand\u2019s core mission \u2014 to empower motion and restore flexibility.<\/p>\n

The new Mesulid Gel packaging embodies the spirit of relief, energy, and motion. A redesign that elevated the brand\u2019s presence on the shelf while aligning it with its true essence: freedom through effective relief.<\/p>\n\n\n

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Brand Strategy | Corporate Identity | Visual Identity | Pharma Packaging Design | Brand Trust Strategy | Art Direction<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Pack 2025 - Packaging Inspiring Stage<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0395\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1 \u03c3\u03c4\u03b7\u03bd \u039a\u03af\u03bd\u03b7\u03c3\u03b7. \u038c\u03c4\u03b1\u03bd \u03b7 \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u0392\u0399\u0391\u039d \u2013 \u0392\u0399\u0391\u039d\u0395\u039e \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b4\u03ce\u03c3\u03b5\u03b9 \u03bd\u03ad\u03b1 \u03c0\u03bd\u03bf\u03ae \u03c3\u03c4\u03bf Mesulid Gel, \u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03bc\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b7: \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03cc\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03ba\u03b1\u03c4\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03bb\u03b5\u03c5\u03b8\u03b5\u03c1\u03af\u03b1\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03af\u03bd\u03b7\u03c3\u03b7\u03c2. \u03a4\u03bf…<\/p>","protected":false},"author":2,"featured_media":10945,"menu_order":10,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,124],"portfolio_tag":[157,145,174,163,173,147],"class_list":["post-1579","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-pharmacuticals","portfolio_tag-art-direction","portfolio_tag-brand-strategy","portfolio_tag-brand-trust-strategy","portfolio_tag-corporate-identity","portfolio_tag-pharma-packaging-design","portfolio_tag-visual-identity"],"yoast_head":"\nPharmaceutical Gel Redesign Vianex Mesulid | ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication redesigned Mesulid Gel for Vianex, creating a dynamic, modern packaging identity that highlights pain relief,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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