{"id":1585,"date":"2016-06-01T11:39:00","date_gmt":"2016-06-01T11:39:00","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1585"},"modified":"2026-04-14T08:11:41","modified_gmt":"2026-04-14T08:11:41","slug":"pharmaceutical-packaging-design-vianex","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/pharmaceutical-packaging-design-vianex\/","title":{"rendered":"Pharmaceutical Packaging Design \u2013 Vianex"},"content":{"rendered":"
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Visual Renewal for a Demanding Pharmaceutical Line<\/h1>\n\n\n\n
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Vianex sought a complete visual refresh for a pharmaceutical line dedicated to cognitive health, aiming to highlight the company\u2019s expertise, authority and commitment to scientific advancement. ABC Design Communication developed a cohesive design system that balances pharmaceutical precision with a contemporary aesthetic, enhancing both clarity and trust.<\/p>\n

The core of the redesign lies in a subtle, refined pattern symbolizing the targeted action of the formula and the technological excellence behind it. This visual element functions as a signature across the entire product line, reinforcing consistency, recognition and a sense of advanced scientific care.<\/p>\n

Updated color palettes were introduced and carefully aligned with the new visual philosophy, ensuring the series maintains its established recognizability while gaining a more modern and structured appearance. Clean typography and a precise layout further strengthen the product\u2019s professional presence, offering clearer guidance and ease of identification for healthcare professionals and consumers.<\/p>\n

The final result is a renewed packaging system that communicates expertise, quality and reliability\u2014elevating the pharmaceutical line through a visual language that feels both contemporary and authoritative.<\/p>\n\n\n

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Brand Communication | Campaign Concepts | Retail & POS Design | Art Direction | Visual Identity System<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Pack 2025 - Packaging Inspiring Stage<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u039f\u03c0\u03c4\u03b9\u03ba\u03ae \u0391\u03bd\u03b1\u03b3\u03ad\u03bd\u03bd\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03bc\u03b9\u03b1 \u0391\u03c0\u03b1\u03b9\u03c4\u03b7\u03c4\u03b9\u03ba\u03ae \u03a6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03a3\u03b5\u03b9\u03c1\u03ac. \u0397 \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 VIANEX \u03b5\u03c0\u03b9\u03b4\u03af\u03c9\u03be\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b7 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03c5\u03c4\u03b9\u03ba\u03ce\u03bd \u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03bc\u03ac\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ac\u03bd\u03bf\u03b9\u03b1, \u03bc\u03b5 \u03c3\u03c4\u03cc\u03c7\u03bf \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03b3\u03bd\u03c9\u03c3\u03af\u03b1, \u03c4\u03bf \u03ba\u03cd\u03c1\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03b7\u03c2. \u0397 ABC Design Communication \u03b1\u03bd\u03ad\u03c0\u03c4\u03c5\u03be\u03b5 \u03ad\u03bd\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf \u03bf\u03c0\u03c4\u03b9\u03ba\u03cc…<\/p>","protected":false},"author":2,"featured_media":10967,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,124],"portfolio_tag":[157,159,160,158,170],"class_list":["post-1585","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-pharmacuticals","portfolio_tag-art-direction","portfolio_tag-brand-communication","portfolio_tag-campaign-concepts","portfolio_tag-retail-pos-design","portfolio_tag-visual-identity-system"],"yoast_head":"\nPharmaceutical redesign | ABC Design Communication<\/title>\n<meta name=\"description\" content=\"A modern visual redesign for a pharmaceutical packaging line by ABC Design Communication, featuring a refined pattern\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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