{"id":1593,"date":"2025-02-15T12:54:33","date_gmt":"2025-02-15T12:54:33","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1593"},"modified":"2026-04-06T08:01:07","modified_gmt":"2026-04-06T08:01:07","slug":"filter-coffee-packaging-series-coffee-wave","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/filter-coffee-packaging-series-coffee-wave\/","title":{"rendered":"Filter Coffee Packaging Series \u2013 Coffee Wave"},"content":{"rendered":"
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Turning Coffee into a Surreal Experience<\/h1>\n\n\n\n
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In an ultra-competitive market like filter coffee, creating just another product with a \u201cnice\u201d package was never going to be enough. The challenge for Coffee Wave was a strategic one: to claim a unique place in the consumer\u2019s mind by transforming the daily, almost ritual act of drinking coffee from a simple habit into an escape. The goal was a visual identity that would tell a story and invite the consumer into a new, imaginative universe.<\/p>\n

Our strategy was based on one premise: real differentiation wouldn\u2019t come from taste alone, but from emotion. Coffee is the fuel of creativity and a portal to a more \u201cawake\u201d perception of the world. We drew inspiration from the realms of dreams and surrealism to build a brand that doesn\u2019t just sell coffee, but a new way of seeing.The central character \u2014 a figure with a single eye instead of a face \u2014 became the symbol of this idea: the awakening of the senses and a fresh, unexpected perspective on reality.<\/p>\n

We implemented a focused art direction where every element serves the surreal narrative, turning the packaging into a canvas.<\/p>\n

We created a central character and a universe around them that sparks curiosity and invites exploration. This figure becomes the consumer\u2019s guide on this dreamlike journey.<\/p>\n

The vivid colour palette, with bold pinks and blues, creates instant visual contrast on the shelf, while the custom typography adds an artistic yet contemporary personality.<\/p>\n

The surreal aesthetic didn\u2019t stop at the pack. It was extended into a series of visual compositions that place Coffee Wave in dreamlike landscapes \u2014 floating in the sky, in a Dali-esque desert, in a magical city \u2014 building a strong and memorable brand world that is truly unique within its category.<\/p>\n

Through this creative approach, ABC Design Communication demonstrates how branding and packaging can transform even an everyday coffee into an experience of imagination and heightened senses.<\/p>\n\n\n

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Brand Strategy | Brand Architecture | Brand Identity | Visual Identity System | Packaging Design | Print Finishes | Brand Experience | Logo Design | Typography | Illustration Language| Brand Story | Brand Communication | Art Direction | Award Winning Design | Print Finishes | Brand Experience<\/em><\/h6>\n\n\n\n

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\n\t\t\tCoffee Wave Food Bag by ABC Design Communication\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tCoffee Wave Food Bag\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u039c\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u039a\u03b1\u03c6\u03ad \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03a3\u03bf\u03c5\u03c1\u03b5\u03b1\u03bb\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u0395\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1. \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03c5\u03c0\u03b5\u03c1-\u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03b1\u03b3\u03bf\u03c1\u03ac \u03cc\u03c0\u03c9\u03c2 \u03b1\u03c5\u03c4\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c6\u03ad \u03c6\u03af\u03bb\u03c4\u03c1\u03bf\u03c5, \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b5\u03bd\u03cc\u03c2 \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03c1\u03ba\u03b5\u03c4\u03ae. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf “Coffee Wave” \u03ae\u03c4\u03b1\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae: \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03b9 \u03bc\u03b9\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ae \u03b8\u03ad\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03c4\u03af\u03bb\u03b7\u03c8\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ae, \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03bf\u03bd\u03c4\u03b1\u03c2…<\/p>","protected":false},"author":2,"featured_media":7880,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[120,110],"portfolio_tag":[157,161,155,159,171,168,146,145,154,169,125,150,153,170],"class_list":["post-1593","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-beverages-refreshments","portfolio_category-food-beverage","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-architecture","portfolio_tag-brand-communication","portfolio_tag-brand-experience","portfolio_tag-brand-identity","portfolio_tag-brand-story","portfolio_tag-brand-strategy","portfolio_tag-illustration-language","portfolio_tag-logo-design","portfolio_tag-packaging-design","portfolio_tag-print-finishes","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nAward Coffee 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