{"id":1622,"date":"2017-06-01T12:43:18","date_gmt":"2017-06-01T12:43:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1622"},"modified":"2026-04-14T07:28:44","modified_gmt":"2026-04-14T07:28:44","slug":"cough-syrup-vianex-broncolyn","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/cough-syrup-vianex-broncolyn\/","title":{"rendered":"Cough Syrup – Vianex – Broncolyn"},"content":{"rendered":"
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Design that Breathes Relief.<\/h1>\n\n\n\n
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Broncolyn is an antitussive syrup designed for both adults and children. The challenge was to create packaging that visually represents the product\u2019s soothing, healing effect, a sense of calm and wellness spreading through the body.<\/p>\n

We approached the concept by visualizing healing through flow and softness. Gentle curves, transparent gradients, and a minimal color palette were used to evoke breath, comfort, and relief. The design needed to not only look trustworthy but to breathe wellness.<\/p>\n

The packaging combines simplicity and fluidity, visually expressing the syrup\u2019s action through movement and lightness. The typography remains soft yet confident, reinforcing a sense of safety and care.<\/p>\n

The new Broncolyn identity instantly resonated with consumers, communicating the essence of healing in an elegant, emotional way, a design that turns medical functionality into an experience of relief and trust.<\/p>\n\n\n

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Brand Strategy | Corporate Identity | Visual Identity | Pharma Packaging Design | Brand Trust Strategy | Art Direction<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Design \u03c0\u03bf\u03c5 \u0391\u03bd\u03b1\u03c0\u03bd\u03ad\u03b5\u03b9 \u0391\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7. \u03a4\u03bf Broncolyn, \u03b1\u03bd\u03c4\u03b9\u03b2\u03b7\u03c7\u03b9\u03ba\u03cc \u03c3\u03b9\u03c1\u03cc\u03c0\u03b9 \u03b3\u03b9\u03b1 \u03b5\u03bd\u03ae\u03bb\u03b9\u03ba\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac, \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 packaging design \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c0\u03bd\u03ad\u03b5\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1, \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ae \u03b1\u03bd\u03b1\u03ba\u03bf\u03cd\u03c6\u03b9\u03c3\u03b7. \u0397 ABC Design Communication \u03ba\u03bb\u03ae\u03b8\u03b7\u03ba\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03b5\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03af\u03b1\u03c3\u03b7\u03c2 , \u03c4\u03b7\u03bd \u03ae\u03c0\u03b9\u03b1 \u03b1\u03bb\u03bb\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b4\u03c1\u03ac\u03c3\u03b7 \u03c4\u03bf\u03c5…<\/p>","protected":false},"author":2,"featured_media":10536,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,124],"portfolio_tag":[157,145,174,163,173,147],"class_list":["post-1622","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-pharmacuticals","portfolio_tag-art-direction","portfolio_tag-brand-strategy","portfolio_tag-brand-trust-strategy","portfolio_tag-corporate-identity","portfolio_tag-pharma-packaging-design","portfolio_tag-visual-identity"],"yoast_head":"\nCough Syrup Packaging Design Broncolyn | ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication translated the Broncolyn cough syrup into packaging. 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