{"id":1632,"date":"2025-01-30T12:52:18","date_gmt":"2025-01-30T12:52:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1632"},"modified":"2026-04-06T07:55:40","modified_gmt":"2026-04-06T07:55:40","slug":"award-winning-espresso-coffee-branding-packaging-sottos-family","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/","title":{"rendered":"Award-Winning Espresso Coffee Branding & Packaging \u2013 Sottos Family"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

Breaking the Rules of B2B Branding<\/h1>\n\n\n\n
<\/div><\/div>\n\n\n

Sottos Family, a German company with 50 years of coffee heritage, needed to refresh its Espresso Linea range, aimed exclusively at professionals. The challenge was twofold: to create an identity that would inspire baristas, while breaking the stereotype that wholesale products must be visually uninteresting. The design had to be so strong that it could transform a B2B product into a brand consumers would actually want to buy for their homes.<\/p>\n

Our central idea was based on a simple truth: today\u2019s coffee professionals are trendsetters. Their tools and ingredients are not hidden away in the back \u2014 they are part of the overall customer experience. The branding, therefore, had to be designed to be on display. Our strategy was to create an identity that acts as a badge of quality and pride for the barista, and at the same time as a magnet for the customer, turning the packaging from a mere commodity into a desirable consumer good.<\/p>\n

The result is a complete branding ecosystem that radiates confidence and passion.<\/p>\n

We designed a clean, symbolic logo that unites the essence of coffee (the bean) with the pleasure of drinking it (the cup). Its minimalist approach makes it flexible and instantly recognisable \u2014 from a shop window to a barista\u2019s T-shirt.<\/p>\n

Deep black was used as the main canvas to signal premium quality. On top of this, bold, vibrant colours (red, blue, orange) not only differentiate the blends but also create a striking visual presence on the shelf. The repetitive circular pattern adds a modern, graphic texture.<\/p>\n

We extended the identity beyond packaging, creating a range of applications \u2014 from paper cups and T-shirts to delivery bags \u2014 that transform Sottos Family from a simple supplier into a complete lifestyle brand, ready to step confidently into the retail arena as well.<\/p>\n

With this project, ABC Design Communication redefines the boundaries of B2B branding, proving that even professional-only products can inspire desire and deliver a powerful aesthetic experience.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Brand Strategy | Brand Story | Visual Identity | Packaging Design | Typography | Brand Experience | Award Winning Design | Art Direction<\/em><\/h6>\n\n\n\n

<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

\n\t\t\t\t\t
\n\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t<\/a>\t\t
\n\t\t
\n\t\t\t\t\t<\/div>\n\t<\/div>\n\t\t
\n\t\t\t\t
\n\t\t\tEspresso Coffee Branding by Andromachi Kakava\t\t<\/div>\n\t\t\t\t\t\t
\n\t\t\tEspresso Coffee Branding\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u03a3\u03c0\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c2 \u039a\u03b1\u03bd\u03cc\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5 B2B Branding. \u0397 Sottos Family, \u03bc\u03b9\u03b1 \u03b3\u03b5\u03c1\u03bc\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03bc\u03b5 50 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1 \u03ba\u03bb\u03b7\u03c1\u03bf\u03bd\u03bf\u03bc\u03b9\u03ac\u03c2 \u03c3\u03c4\u03bf\u03bd \u03ba\u03b1\u03c6\u03ad, \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03b7\u03c2 Espresso Linea, \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03b4\u03b9\u03c0\u03bb\u03ae: \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03bc\u03c0\u03bd\u03ad\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 baristas, \u03b1\u03bb\u03bb\u03ac…<\/p>","protected":false},"author":2,"featured_media":10027,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[120,110],"portfolio_tag":[157,161,171,146,145,125,153,147],"class_list":["post-1632","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-beverages-refreshments","portfolio_category-food-beverage","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-experience","portfolio_tag-brand-story","portfolio_tag-brand-strategy","portfolio_tag-packaging-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nAward-winning Espresso Coffee by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"Award-winning Espresso Coffee by ABC Design Communication \u2013 branding & packaging \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf B2B design\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Award-Winning Espresso Coffee Branding & Packaging \u2013 Sottos Family\" \/>\n<meta property=\"og:description\" content=\"Award-winning Espresso Coffee by ABC Design Communication \u2013 branding & packaging \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf B2B design\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-06T07:55:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/\",\"url\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/\",\"name\":\"Award-winning Espresso Coffee by ABC Design Communication\",\"isPartOf\":{\"@id\":\"https:\/\/abcdesign.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg\",\"datePublished\":\"2025-01-30T12:52:18+00:00\",\"dateModified\":\"2026-04-06T07:55:40+00:00\",\"description\":\"Award-winning Espresso Coffee by ABC Design Communication \u2013 branding & packaging \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf B2B design\",\"breadcrumb\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#primaryimage\",\"url\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg\",\"contentUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg\",\"width\":800,\"height\":800,\"caption\":\"Award-winning Espresso Coffee by ABC Design Communication \u2013 innovative branding and packaging transforming B2B design.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abcdesign.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/abcdesign.gr\/en\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Award-Winning Espresso Coffee Branding & Packaging \u2013 Sottos Family\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abcdesign.gr\/#website\",\"url\":\"https:\/\/abcdesign.gr\/\",\"name\":\"AbcDesign\",\"description\":\"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.\",\"publisher\":{\"@id\":\"https:\/\/abcdesign.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abcdesign.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abcdesign.gr\/#organization\",\"name\":\"AbcDesign\",\"url\":\"https:\/\/abcdesign.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"AbcDesign\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AbcDesignCommunication\",\"https:\/\/www.instagram.com\/abc_design_communication\/\",\"https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Award-winning Espresso Coffee by ABC Design Communication","description":"Award-winning Espresso Coffee by ABC Design Communication \u2013 branding & packaging \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf B2B design","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/","og_locale":"en_US","og_type":"article","og_title":"Award-Winning Espresso Coffee Branding & Packaging \u2013 Sottos Family","og_description":"Award-winning Espresso Coffee by ABC Design Communication \u2013 branding & packaging \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf B2B design","og_url":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/","og_site_name":"AbcDesign","article_publisher":"https:\/\/www.facebook.com\/AbcDesignCommunication","article_modified_time":"2026-04-06T07:55:40+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/","url":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/","name":"Award-winning Espresso Coffee by ABC Design Communication","isPartOf":{"@id":"https:\/\/abcdesign.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#primaryimage"},"image":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#primaryimage"},"thumbnailUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg","datePublished":"2025-01-30T12:52:18+00:00","dateModified":"2026-04-06T07:55:40+00:00","description":"Award-winning Espresso Coffee by ABC Design Communication \u2013 branding & packaging \u03c0\u03bf\u03c5 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c4\u03bf B2B design","breadcrumb":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#primaryimage","url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg","contentUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2025\/01\/sottos-family-espresso-coffee-packaging-design-abc-design-communication-cover.jpg","width":800,"height":800,"caption":"Award-winning Espresso Coffee by ABC Design Communication \u2013 innovative branding and packaging transforming B2B design."},{"@type":"BreadcrumbList","@id":"https:\/\/abcdesign.gr\/portfolio_page\/award-winning-espresso-coffee-branding-packaging-sottos-family\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abcdesign.gr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/abcdesign.gr\/en\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Award-Winning Espresso Coffee Branding & Packaging \u2013 Sottos Family"}]},{"@type":"WebSite","@id":"https:\/\/abcdesign.gr\/#website","url":"https:\/\/abcdesign.gr\/","name":"AbcDesign","description":"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.","publisher":{"@id":"https:\/\/abcdesign.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abcdesign.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abcdesign.gr\/#organization","name":"AbcDesign","url":"https:\/\/abcdesign.gr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"AbcDesign"},"image":{"@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AbcDesignCommunication","https:\/\/www.instagram.com\/abc_design_communication\/","https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/comments?post=1632"}],"version-history":[{"count":6,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1632\/revisions"}],"predecessor-version":[{"id":14761,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/1632\/revisions\/14761"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media\/10027"}],"wp:attachment":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media?parent=1632"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=1632"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=1632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}