{"id":1704,"date":"2016-08-30T13:17:35","date_gmt":"2016-08-30T13:17:35","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=1704"},"modified":"2026-04-08T08:33:41","modified_gmt":"2026-04-08T08:33:41","slug":"award-winning-toothpaste-packaging-design-frezyderm","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-toothpaste-packaging-design-frezyderm\/","title":{"rendered":"Award-Winning Toothpaste Packaging Design \u2013 Frezyderm"},"content":{"rendered":"
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Revolutionary Visual Identity<\/h3>\n\n\n\n
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We set out to visually express Frezyderm\u2019s breakthrough in oral hygiene through a series of nine innovative products for adults, sold in pharmacies and recommended directly by healthcare professionals. Our goal was to create a complete visual identity defined by uniqueness, forward-thinking design and strong shelf visibility.<\/p>\n

Our creative approach focused on giving the line an instantly recognisable character that would differentiate it from the competition both aesthetically and technologically. We incorporated glitter using an advanced printing technique, adding a modern, unexpected spark that makes the series stand out at first glance. Each product was also given its own vivid and distinct colour code, allowing consumers to identify the formula and purpose quickly and intuitively.<\/p>\n

The result is a line that embodies expertise, superior quality and Frezyderm\u2019s progressive philosophy. The innovative visual identity not only distinguished the series on the shelf but was also validated by the enthusiastic response of consumers, who embraced one of the most groundbreaking toothpastes on the market.<\/p>\n\n\n

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Brand Architecture | Visual Identity System | Pharma Packaging Design | Brand Trust Strategy | Typography | Award Winning Design<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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FrezyDerm Toothpaste \u2013 Packaging Of The World<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0395\u03c0\u03b1\u03bd\u03b1\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ae \u039f\u03c0\u03c4\u03b9\u03ba\u03ae \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u0391\u03bd\u03b1\u03bb\u03ac\u03b2\u03b1\u03bc\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03b4\u03ce\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c4\u03b7\u03bd \u03b5\u03c0\u03b1\u03bd\u03ac\u03c3\u03c4\u03b1\u03c3\u03b7 \u03c4\u03b7\u03c2 Frezyderm \u03c3\u03c4\u03b7 \u03c3\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03c5\u03b3\u03b9\u03b5\u03b9\u03bd\u03ae, \u03c0\u03bf\u03c5 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c4\u03c9\u03bd \u03b5\u03bd\u03bd\u03ad\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03b3\u03b9\u03b1 \u03b5\u03bd\u03ae\u03bb\u03b9\u03ba\u03b5\u03c2, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03c0\u03c9\u03bb\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03af\u03b5\u03c2 \u03c5\u03b3\u03b5\u03af\u03b1\u03c2. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bc\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1…<\/p>","protected":false},"author":2,"featured_media":11308,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,133],"portfolio_tag":[161,155,174,173,153,170],"class_list":["post-1704","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-personal-care","portfolio_tag-award-winning-design","portfolio_tag-brand-architecture","portfolio_tag-brand-trust-strategy","portfolio_tag-pharma-packaging-design","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nToothpaste Oral Care Packaging Design Frezyderm by ABC Design<\/title>\n<meta name=\"description\" content=\"ABC Design Communication created a unique award winning visual identity for innovative Toothpaste oral care line, using advanced printing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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