{"id":2089,"date":"2017-05-30T13:23:18","date_gmt":"2017-05-30T13:23:18","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=2089"},"modified":"2026-04-14T08:07:31","modified_gmt":"2026-04-14T08:07:31","slug":"sweet-brioche-packaging-design-minos-foods","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/sweet-brioche-packaging-design-minos-foods\/","title":{"rendered":"Sweet Brioche Packaging Design \u2013 Minos Foods"},"content":{"rendered":"
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Artful Design for a Traditional Tsoureki<\/h1>\n\n\n\n
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Minos Foods\u2019 traditional \u201cpolitiko\u201d tsoureki needed packaging that would highlight the value of a deeply rooted, classic flavour, while also reflecting the quality and character of the brand itself. Our aim was to create a visual identity that instantly links the product with the warmth of tradition, artisanal skill, and the sense of celebration that accompanies an authentic tsoureki.From this idea came the illustration of the smiling baker: a friendly, outgoing and instantly recognisable figure who embodies the craft and know-how behind a truly premium product.<\/p>\n

Our creative process focused on finding the right balance between colours, typefaces and decorative motifs, so that the packaging conveys both warmth and refinement. We carefully considered the placement of every single element, paying particular attention to where and how the baker \u201csits\u201d within the composition, ensuring he stands out without overwhelming the overall design. These choices led to a solution that not only honours tradition, but also builds a modern, attractive identity that stands out on the shelf.<\/p>\n

The final result is a packaging design that elevates the perceived value of the tsoureki and offers the consumer an experience filled with nostalgia, aroma and familiarity. Minos Foods gains a product it can be genuinely proud of \u2014 and we gain yet another visual story that transforms a traditional recipe into a piece of graphic storytelling.<\/p>\n\n\n

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Brand Strategy | Visual Identity | FMCG Packaging Design | Typography | Brand Communication | Art Direction<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Global Pack 2025 - Packaging Inspiring Stage<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0395\u03b9\u03ba\u03b1\u03c3\u03c4\u03b9\u03ba\u03ae \u03a0\u03c1\u03bf\u03c3\u03ad\u03b3\u03b3\u03b9\u03c3\u03b7 \u03b3\u03b9\u03b1 \u0388\u03bd\u03b1 \u03a0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03cc \u03a4\u03c3\u03bf\u03c5\u03c1\u03ad\u03ba\u03b9. \u03a4\u03bf \u03c0\u03bf\u03bb\u03af\u03c4\u03b9\u03ba\u03bf \u03c4\u03c3\u03bf\u03c5\u03c1\u03ad\u03ba\u03b9 \u03c4\u03b7\u03c2 Minos Foods \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03bd\u03ad\u03b4\u03b5\u03b9\u03c7\u03bd\u03b5 \u03c4\u03b7\u03bd \u03b1\u03be\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03b2\u03b1\u03b8\u03b9\u03ac \u03c0\u03b1\u03c1\u03b1\u03b4\u03bf\u03c3\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b3\u03b5\u03cd\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03cc\u03b2\u03b1\u03bb\u03bb\u03b5 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c7\u03c1\u03bf\u03bd\u03b1 \u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf\u03bd \u03c7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1 \u03c4\u03bf\u03c5 brand. \u03a3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03bc\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9…<\/p>","protected":false},"author":2,"featured_media":12119,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[126,110],"portfolio_tag":[157,159,145,184,153,147],"class_list":["post-2089","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-bakery-pastry","portfolio_category-food-beverage","portfolio_tag-art-direction","portfolio_tag-brand-communication","portfolio_tag-brand-strategy","portfolio_tag-fmcg-packaging-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nSweet Brioche Packaging Design | ABC Design Communication<\/title>\n<meta name=\"description\" content=\"ABC Design Communication created warm, artistic Tsoureki packaging for Minos Foods with a modern, heritage-inspired identity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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