{"id":2184,"date":"2025-08-30T12:48:00","date_gmt":"2025-08-30T12:48:00","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=2184"},"modified":"2026-04-14T08:17:22","modified_gmt":"2026-04-14T08:17:22","slug":"pharmacy-point-of-sale-pos-campaign-tonotil-vianex","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/pharmacy-point-of-sale-pos-campaign-tonotil-vianex\/","title":{"rendered":"Pharmacy Point of Sale (POS) & Campaign \u2013 Tonotil Vianex"},"content":{"rendered":"
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A Campaign of Energy and Consistency<\/h1>\n\n\n\n
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The challenge was to design a complete suite of promotional materials for TONOTIL, a leading product in the energy-boosting category. The materials \u2014 from pharmacy stands to print ads and posters \u2014 needed to be visually cohesive, communicate the product\u2019s benefits (energy, vitality, reinforcement) at a glance, and strengthen the brand\u2019s credibility within the highly competitive pharmacy environment.<\/p>\n

Our central idea was to create a \u201cvisual energy system.\u201d\nThe strategic inspiration was to use a dynamic red circle as the campaign\u2019s core motif. This circle is not just a shape \u2014 it\u2019s an \u201cenergy nucleus\u201d that embraces the product and radiates its benefits outward. This visual metaphor of an \u201cenergy burst\u201d became the consistent signature across all materials, forming an instantly recognisable and dynamic identity.<\/p>\n

The result is a flexible and energetic visual language applied consistently across every consumer touchpoint.<\/p>\n

ABC Design Communication leveraged the power of strategic branding and cohesive visual design to deliver a unified aesthetic experience that enhances TONOTIL\u2019s recognition and impact.<\/p>\n

The red circle serves as the central element unifying the entire campaign. It functions as a dynamic frame for the product and key messages, creating strong visual focus.<\/p>\n

We developed simple, clean icons for each product benefit, allowing quick and easy understanding of TONOTIL\u2019s advantages at a glance.<\/p>\n

The visual system was successfully adapted across a wide range of materials: from three-dimensional promotional stands that dominate the pharmacy space, to full-page ads, outdoor posters and banners \u2014 ensuring a holistic and consistent brand experience.<\/p>\n\n\n

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Brand Strategy | Brand Identity | Visual Identity System | Premium Packaging Design | Print Finishes | Brand Experience | Logo Design | Typography | Award Winning Design | Art Direction<\/em><\/h6>\n\n\n\n

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A' DESIGN INTERVIEW 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u039c\u03b9\u03b1 \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03bc\u03b5 \u0394\u03c5\u03bd\u03b1\u03bc\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03a3\u03c5\u03bd\u03ad\u03c0\u03b5\u03b9\u03b1. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd \u03c5\u03bb\u03b9\u03ba\u03bf\u03cd \u03b3\u03b9\u03b1 \u03c4\u03bf TONOTIL, \u03ad\u03bd\u03b1 \u03b7\u03b3\u03b5\u03c4\u03b9\u03ba\u03cc \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03c4\u03cc\u03bd\u03c9\u03c3\u03b7\u03c2. \u03a4\u03bf \u03c5\u03bb\u03b9\u03ba\u03cc\u2014\u03c0\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03bb\u03ac\u03bc\u03b2\u03b1\u03bd\u03b5 \u03b1\u03c0\u03cc stands \u03c6\u03b1\u03c1\u03bc\u03b1\u03ba\u03b5\u03af\u03bf\u03c5 \u03bc\u03ad\u03c7\u03c1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c7\u03c9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c6\u03af\u03c3\u03b5\u03c2\u2014\u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03c3\u03c5\u03bd\u03b5\u03ba\u03c4\u03b9\u03ba\u03cc, \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b5\u03af \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7…<\/p>","protected":false},"author":2,"featured_media":7335,"menu_order":11,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[138,141],"portfolio_tag":[157,161,171,168,145,169,148,150,153,170],"class_list":["post-2184","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-corporate-services","portfolio_category-publishing-media","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-experience","portfolio_tag-brand-identity","portfolio_tag-brand-strategy","portfolio_tag-logo-design","portfolio_tag-premium-packaging-design","portfolio_tag-print-finishes","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nCampaign for dietary supplement by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"Promotional design for dietary supplement by ABC Design Communication \u2013 a dynamic visual system 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