{"id":2426,"date":"2024-05-01T13:02:00","date_gmt":"2024-05-01T13:02:00","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&p=2426"},"modified":"2026-04-08T09:26:39","modified_gmt":"2026-04-08T09:26:39","slug":"body-slimming-cream-award-winning-packaging-frezyderm","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/body-slimming-cream-award-winning-packaging-frezyderm\/","title":{"rendered":"Body Slimming Cream Award-Winning Packaging \u2013 Frezyderm"},"content":{"rendered":"
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Illustrating Action<\/h1>\n\n\n\n
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Frezyderm, a leader in dermocosmetics, introduced the innovative Slimming Line \u2014 a range aimed at women seeking targeted body solutions. The challenge was to create a visual identity that communicates \u201ceffectiveness\u201d and \u201cscientific action\u201d in a way that feels dynamic and premium. The design needed to form a cohesive series, clearly stand apart from competitors and reinforce Frezyderm\u2019s image as a specialist in skin care.<\/p>\n

Our central idea was to transform the Frezyderm name itself into a visual symbol of action. The strategic insight was to use typography not as mere information, but as a dynamic, structural pattern. The repeated \u201cFREZYDERM\u201d wordmark creates a woven grid that wraps around the packaging, visually symbolising tightening, support and restructuring of the skin. The branding doesn\u2019t just talk about action \u2014 it illustrates it.<\/p>\n

Our solution is a bold and elegant visual language that blends the energy of movement with a premium aesthetic.<\/p>\n

The repeated Frezyderm name forms a striking black-and-white pattern that becomes the signature of the series. This structural grid symbolises the targeted action and firming effect of the products.<\/p>\n

On top of this monochrome canvas, each product gains its own personality through a vivid accent colour (fuchsia, turquoise, purple). This ensures instant differentiation while maintaining a perfectly consistent identity.<\/p>\n

Printing on metallic surfaces adds a sense of luxury and scientific purity, strengthening consumer trust in Frezyderm\u2019s quality and effectiveness.<\/p>\n\n\n

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Brand Architecture | Visual Identity System | Premium Packaging Design | Typography | Brand Experience | FMCG Premiumization | Award Winning Design | Art Direction | Print Finishes | Award Winning Design<\/em><\/h6>\n\n\n\n

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Slimming Line Indigo Award winner 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0391\u03c0\u03b5\u03b9\u03ba\u03bf\u03bd\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u0394\u03c1\u03ac\u03c3\u03b7. \u0397 Frezyderm, \u03b7\u03b3\u03ad\u03c4\u03b7\u03c2 \u03c3\u03c4\u03b1 \u03b4\u03b5\u03c1\u03bc\u03bf\u03ba\u03b1\u03bb\u03bb\u03c5\u03bd\u03c4\u03b9\u03ba\u03ac, \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1\u03c3\u03b5 \u03c4\u03b7\u03bd \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03bf \u03c3\u03b5\u03b9\u03c1\u03ac \u03c3\u03cd\u03c3\u03c6\u03b9\u03be\u03b7\u03c2 Slimming Line, \u03c0\u03bf\u03c5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03cd\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03b3\u03c5\u03bd\u03b1\u03af\u03ba\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03bb\u03cd\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c3\u03ce\u03bc\u03b1. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03bf\u03cd\u03c3\u03b5 “\u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1” \u03ba\u03b1\u03b9 “\u03b5\u03c0\u03b9\u03c3\u03c4\u03b7\u03bc\u03bf\u03bd\u03b9\u03ba\u03ae \u03b4\u03c1\u03ac\u03c3\u03b7” \u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc…<\/p>","protected":false},"author":2,"featured_media":7488,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,131],"portfolio_tag":[157,161,155,171,183,148,150,153,170],"class_list":["post-2426","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-health-wellness","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-architecture","portfolio_tag-brand-experience","portfolio_tag-fmcg-premiumization","portfolio_tag-premium-packaging-design","portfolio_tag-print-finishes","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nAward Slimming Line packaging design by ABC Design<\/title>\n<meta name=\"description\" content=\"Award Frezyderm, Slimming Line, branding, packaging design, visual identity, premium cosmetics, typography.\" \/>\n<meta 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