{"id":2437,"date":"2024-12-01T13:03:00","date_gmt":"2024-12-01T13:03:00","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&p=2437"},"modified":"2026-04-08T09:18:43","modified_gmt":"2026-04-08T09:18:43","slug":"feminine-care-award-winning-packaging-design-frezyderm","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/feminine-care-award-winning-packaging-design-frezyderm\/","title":{"rendered":"Feminine Care Award-Winning Packaging Design \u2013 Frezyderm"},"content":{"rendered":"
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When Purity Meets Design<\/h3>\n\n\n\n
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Frezyderm\u2019s Feminine range is designed to offer women absolute safety and care, grounded in the natural purity of its ingredients. The challenge was to redesign the packaging so it would reflect these values in a way that feels contemporary, elegant and discreet. The design needed to convey Frezyderm\u2019s scientific credibility while creating a sense of softness, protection and a deep understanding of the female nature.<\/p>\n

Our central idea was to create a strong, abstract symbol that embodies the notion of \u201cprotected purity.\u201d The strategic inspiration came from the image of an egg \u2014 an ancient symbol of life and protection \u2014 embraced by water, the element of cleanliness and hydration. This concept was not illustrated literally, but transformed into a modern, fluid emblem that became the heart of the visual identity.<\/p>\n

The result is a visual language that blends purity with elegance, creating a feeling of safety and care.<\/p>\n

The key graphic \u2014 a contemporary, abstract interpretation of an egg encircled by water \u2014 becomes the signature of the range. It communicates protection, hydration and softness in a sophisticated, understated way.<\/p>\n

Each product in the series is assigned its own colour code (red, purple), allowing easy recognition while maintaining a cohesive overall aesthetic.<\/p>\n

Modern, clean typographic choices reinforce Frezyderm\u2019s scientific aura and improve information hierarchy, building a foundation of trust.<\/p>\n

Through the Feminine range, ABC Design Communication captures the delicate balance between science and femininity, creating a design that expresses care, safety and respect.<\/p>\n\n\n

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Brand Strategy | Brand Story | Visual Identity | Packaging Design | Typography | Brand Experience | Award Winning Design | Art Direction<\/em><\/h6>\n\n\n\n

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Feminine Line Indigo Award winner 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u038c\u03c4\u03b1\u03bd \u03b7 \u0391\u03b3\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03a3\u03c5\u03bd\u03b1\u03bd\u03c4\u03ac \u03c4\u03bf Design. \u0397 \u03c3\u03b5\u03b9\u03c1\u03ac \u03b3\u03c5\u03bd\u03b1\u03b9\u03ba\u03b5\u03af\u03b1\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 Feminine \u03c4\u03b7\u03c2 Frezyderm \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03b9 \u03b1\u03c0\u03cc\u03bb\u03c5\u03c4\u03b7 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03ba\u03b1\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1, \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b7 \u03c6\u03c5\u03c3\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c3\u03c5\u03c3\u03c4\u03b1\u03c4\u03b9\u03ba\u03ce\u03bd \u03c4\u03b7\u03c2. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03c4\u03b5\u03af \u03b7 \u03c3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03c4\u03b9\u03ba\u03b1\u03c4\u03bf\u03c0\u03c4\u03c1\u03af\u03b6\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ad\u03c2 \u03c4\u03b9\u03c2 \u03b1\u03be\u03af\u03b5\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03b1\u03bd \u03c4\u03c1\u03cc\u03c0\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf, \u03ba\u03bf\u03bc\u03c8\u03cc \u03ba\u03b1\u03b9…<\/p>","protected":false},"author":2,"featured_media":7344,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[123,133],"portfolio_tag":[112,116],"class_list":["post-2437","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-health-beauty","portfolio_category-personal-care","portfolio_tag-brand-architecture-dna","portfolio_tag-logo-design-typography"],"yoast_head":"\nFeminine Line Packaging Redesign by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"Award-winning Frezyderm Feminine line by ABC Design Communication \u2013 branding & packaging that convey care and purity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/feminine-care-award-winning-packaging-design-frezyderm\/\" \/>\n<meta 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