{"id":2538,"date":"2025-04-20T13:05:33","date_gmt":"2025-04-20T13:05:33","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&p=2538"},"modified":"2026-04-14T09:26:35","modified_gmt":"2026-04-14T09:26:35","slug":"award-winning-sunscreen-packaging-skincare-design-frezyderm-velvet-stars","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/award-winning-sunscreen-packaging-skincare-design-frezyderm-velvet-stars\/","title":{"rendered":"Award-Winning Sunscreen Packaging & Skincare Design \u2013 Frezyderm Velvet Stars"},"content":{"rendered":"
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The Shine of Protection.<\/h1>\n\n\n\n
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Frezyderm, a leader in dermocosmetics, presented an innovative sunscreen, Velvet Stars SPF50, which combines high protection with a unique, iridescent texture. The challenge was to create a packaging that would communicate this dual quality: the scientific reliability of a dermatological product and the seductive allure of a premium cosmetic. The product had to stand out on the shelf not as just another sunscreen, but as an essential beauty accessory.<\/p>\n\n\n\n

Our strategy was that the modern woman is no longer looking for just protection, but \u201cprotection that beautifies\u201d. Sunscreen has become integrated into the daily beauty routine and must offer aesthetic pleasure. The \u201cvelvety\u201d texture and the \u201cstarry\u201d shine of the product were not just features, but the heart of the story. The central idea was to visually translate the feel of the product on the skin: a luxurious, radiant \u201csecond skin\u201d that inspires confidence.<\/p>\n\n\n\n

To implement this strategy, we created a visual identity that balances elegance with dynamism.
We chose a bold combination of matte black and a rich, chocolate iridescent color. The black adds prestige and seriousness, while the chocolate section imitates the texture and shine of the cream itself, creating a direct, tangible connection between the packaging and the content.
The clean, vertical typography gives a modern and fashion-forward aesthetic. The star that incorporates the SPF50 index is not just decorative; it is the symbol of the product\u2019s promise of \u201cstarry glow\u201d and top protection.
The final design is perfectly in harmony with Frezyderm\u2019s premium aesthetic, while at the same time creating a new, seductive category. It places Velvet Stars where it belongs: at the point where dermatology meets high aesthetics.<\/p>\n\n\n\n

The project was designed by ABC Design Communication, highlighting the studio's ability in premium packaging design for beauty products and dermocosmetics.<\/p>\n\n\n\n

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Brand Strategy | Brand Architecture | Brand Story | Visual Identity | Premium Packaging Design | Structural Design | Print Finishes | 3D Visualization | Luxury Branding | Typography | Illustration Language | Brand Story | Art Direction | Award Winning Design<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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