{"id":2625,"date":"2024-04-20T13:05:33","date_gmt":"2024-04-20T13:05:33","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&#038;p=2625"},"modified":"2026-04-14T08:23:19","modified_gmt":"2026-04-14T08:23:19","slug":"agency-rebranding-visual-identity-abc-design","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/agency-rebranding-visual-identity-abc-design\/","title":{"rendered":"Agency Rebranding &#038; Visual Identity \u2013 ABC Design"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2625\" class=\"elementor elementor-2625\" data-elementor-post-type=\"portfolio_page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4b358759 e-flex e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"4b358759\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c53e2c4 elementor-widget elementor-widget-text-editor\" data-id=\"1c53e2c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<h1 class=\"wp-block-heading\" id=\"h-\u03bd\u03ad\u03b1-\u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1-\u03af\u03b4\u03b9\u03b1-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae-\u03b4\u03cd\u03bd\u03b1\u03bc\u03b7\">New Identity. Same Creative Power.<\/h1>\n\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-b52851e0\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n<p>As a creative agency shaping the identities of other brands, redefining our own was the greatest challenge.<br \/>The objective for ABC Design was to refresh its logo in a way that expresses a contemporary, dynamic and evolved identity.<br \/>We needed a visual language aligned with the present, reflecting our creativity, flexibility and strategic expertise in branding and packaging design, while preserving the brand\u2019s recognition and heritage.<\/p>\n<p>Our central concept was <strong>\u201cDialogue as Design.\u201d<\/strong>.<br \/>The idea was to visually express the essence of our work: creating meaningful communication between a brand and its audience.<br \/>The renewed logo maintains its classic typographic elegance, symbolizing experience and design maturity, while introducing a new dynamic element, the <em>speech bubble,<\/em>a universal symbol of dialogue, strategy and communication.<\/p>\n<p>The solution is a fresh yet timeless visual identity that balances classic and contemporary elements.<br \/>The serif typeface conveys authority and longevity, while the addition of the word <em>communication<\/em> in a modern green accent highlights our strategic focus.<br \/>The bold green speech bubble functions as a flexible and contemporary mark, instantly communicating our core values: strategic thinking, open communication and fresh ideas.<\/p>\n<p>The combination of classic grey and black with vibrant digital green creates a palette that is both serious and dynamic.<br \/>The new identity was designed as a complete brand system, adaptable across all applications,  from print and business cards to tote bags and digital platforms.<br \/>A cohesive visual language that demonstrates the true power of well-structured strategic design.<\/p>\n\n\n<div class=\"wp-block-qi-blocks-spacer qodef-block-container qodef-block-d1247162\"><div class=\"qi-block-spacer qodef-block qodef-m\"><\/div><\/div>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-brand-strategy-corporate-identity-brand-definition-brand-architecture-visual-identity-system-typography-brand-guidelines-logo-design\"><em>Brand Strategy | Corporate Identity | Brand Definition | Brand Architecture | Visual Identity System | Typography | Brand Guidelines | Logo Design<\/em><\/h6>\n\n\n\n<p><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6789855 e-grid e-con-boxed parallax_section_no qode_elementor_container_no e-con e-parent\" data-id=\"6789855\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b402ea elementor-widget elementor-widget-vlp-link-preview\" data-id=\"5b402ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"vlp-link-preview.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"vlp-link-container vlp-layout-basic\"><a href=\"https:\/\/abcdesign.gr\/design-legends-interview\/\" class=\"vlp-link\" title=\"A&#039; DESIGN INTERVIEW 2024\" rel=\"nofollow\" target=\"_blank\"><\/a><div class=\"vlp-layout-zone-side\"><div class=\"vlp-block-2 vlp-link-image\"><img decoding=\"async\" src=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/05\/A-design-interview-a-2.jpg\" style=\"max-width: 150px; max-height: 150px\" \/><\/div><\/div><div class=\"vlp-layout-zone-main\"><div class=\"vlp-block-0 vlp-link-title\">A' DESIGN INTERVIEW 2024<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u039d\u03ad\u03b1 \u03a4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1. \u038a\u03b4\u03b9\u03b1 \u0394\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03ae \u0394\u03cd\u03bd\u03b1\u03bc\u03b7. \u03a9\u03c2 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b9\u03ba\u03cc \u03b3\u03c1\u03b1\u03c6\u03b5\u03af\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03ac\u03bb\u03bb\u03c9\u03bd brands, \u03b7 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03ae\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03c0\u03c1\u03bf\u03c3\u03b4\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03c4\u03b7\u03c2 \u03b4\u03b9\u03ba\u03ae\u03c2 \u03bc\u03b1\u03c2.\u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd ABC Design \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b1\u03bd\u03b1\u03bd\u03ad\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5 \u03c4\u03b7\u03c2 \u03bc\u03b5 \u03c4\u03c1\u03cc\u03c0\u03bf \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03ba\u03c6\u03c1\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03b7, \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ae \u03ba\u03b1\u03b9 \u03b5\u03be\u03b5\u03bb\u03b9\u03b3\u03bc\u03ad\u03bd\u03b7 \u03c4\u03b7\u03c2&#8230;<\/p>","protected":false},"author":2,"featured_media":2988,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[140,138,141],"portfolio_tag":[155,187,188,145,163,169,153,170],"class_list":["post-2625","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-corporate-organizations","portfolio_category-corporate-services","portfolio_category-publishing-media","portfolio_tag-brand-architecture","portfolio_tag-brand-definition","portfolio_tag-brand-guidelines","portfolio_tag-brand-strategy","portfolio_tag-corporate-identity","portfolio_tag-logo-design","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ABC Design Communication | New Logo &amp; 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