{"id":2627,"date":"2023-01-20T13:05:00","date_gmt":"2023-01-20T13:05:00","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&p=2627"},"modified":"2026-04-14T08:54:18","modified_gmt":"2026-04-14T08:54:18","slug":"premium-brand-identity-logo-design-jean-paul-lab","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/","title":{"rendered":"Premium Brand Identity & Logo Design \u2013 Jean Paul Lab"},"content":{"rendered":"
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

A Contemporary Emblem<\/h1>\n\n\n\n
<\/div><\/div>\n\n\n

Jean Paul Lab, a brand synonymous with high-quality coffee service, sought to elevate its presence across all physical touchpoints. The objective was not to redesign the logo, but to create a refined series of new applications that would highlight the existing mark as a true emblem of quality. The challenge was to develop a visual language that feels sophisticated, reliable and flexible\u2014able to adapt gracefully across a wide range of premium products and materials.<\/p>\n

Our creative direction treated the brand\u2019s logo as a \u201ccontemporary emblem,\u201d a signature that defines every Jean Paul Lab experience. The concept focused on distilling the company\u2019s core values\u2014high quality, reliability and refined style\u2014into consistent, timeless applications across all branded items: from consumables to everyday objects.<\/p>\n

We leveraged the existing typography and iconic symbol of the brand, enhancing the sense of a modern house of quality through clean compositions, balanced proportions and thoughtful hierarchy. The emblem functions as a seal of excellence, used either independently or repeatedly as a subtle pattern, while the overall layout remains minimalist to allow the symbol to breathe.<\/p>\n

The new applications were developed for tablecloths, signage, fabric tote bags, mugs and additional branded materials. Across every touchpoint, the identity maintains its elegance and professionalism\u2014whether through a discreet emblem pattern or a bold, statement placement of the logo on prominent surfaces.<\/p>\n

Without altering the logo itself, we crafted a cohesive visual system that elevates Jean Paul Lab into a contemporary coffee brand with a strong, recognizable emblem of quality.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Brand Strategy | Brand Architecture | Brand Identity | Visual Identity System | Logo Design | Typography | Illustration Language | Art Direction<\/em><\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
<\/a>
<\/div><\/div>
\u0397 \u03a3\u03c5\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03af\u03b1 \u03c9\u03c2 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae\u03c2\u00a0<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

\u0388\u03bd\u03b1 \u03a3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf \u0388\u03bc\u03b2\u03bb\u03b7\u03bc\u03b1. \u0397 Jean Paul Lab, \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03c5\u03bd\u03ce\u03bd\u03c5\u03bc\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c7\u03ce\u03c1\u03bf \u03c4\u03b7\u03c2 \u03ba\u03b1\u03c6\u03b5\u03c3\u03c4\u03af\u03b1\u03c3\u03b7\u03c2, \u03c7\u03c1\u03b5\u03b9\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03bc\u03b9\u03b1 \u03b1\u03bd\u03b1\u03bd\u03b5\u03c9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03c4\u03b1 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c4\u03b7\u03c2 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ae\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc. \u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b1\u03bd\u03b1\u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03c4\u03bf\u03c5 \u03bb\u03bf\u03b3\u03bf\u03c4\u03cd\u03c0\u03bf\u03c5, \u03b1\u03bb\u03bb\u03ac \u03b7 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac\u03c2 \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03c9\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ce\u03bd…<\/p>","protected":false},"author":2,"featured_media":2901,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[140,138],"portfolio_tag":[157,155,168,145,154,169,153,170],"class_list":["post-2627","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-corporate-organizations","portfolio_category-corporate-services","portfolio_tag-art-direction","portfolio_tag-brand-architecture","portfolio_tag-brand-identity","portfolio_tag-brand-strategy","portfolio_tag-illustration-language","portfolio_tag-logo-design","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nPremium Branded Applications | Abc Design Communication<\/title>\n<meta name=\"description\" content=\"Contemporary branded applications for Jean Paul Lab by ABC Design Communication, showcasing its emblem across premium materials\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premium Brand Identity & Logo Design \u2013 Jean Paul Lab\" \/>\n<meta property=\"og:description\" content=\"Contemporary branded applications for Jean Paul Lab by ABC Design Communication, showcasing its emblem across premium materials\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:54:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"320\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/\",\"url\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/\",\"name\":\"Premium Branded Applications | Abc Design Communication\",\"isPartOf\":{\"@id\":\"https:\/\/abcdesign.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif\",\"datePublished\":\"2023-01-20T13:05:00+00:00\",\"dateModified\":\"2026-04-14T08:54:18+00:00\",\"description\":\"Contemporary branded applications for Jean Paul Lab by ABC Design Communication, showcasing its emblem across premium materials\",\"breadcrumb\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#primaryimage\",\"url\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif\",\"contentUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif\",\"width\":320,\"height\":320,\"caption\":\"Frezyderm Velvet Stars packaging by ABC Design Communication \u2013 luxury and high protection fused into standout design.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/abcdesign.gr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Portfolio\",\"item\":\"https:\/\/abcdesign.gr\/en\/portfolio_page\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Premium Brand Identity & Logo Design \u2013 Jean Paul Lab\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/abcdesign.gr\/#website\",\"url\":\"https:\/\/abcdesign.gr\/\",\"name\":\"AbcDesign\",\"description\":\"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.\",\"publisher\":{\"@id\":\"https:\/\/abcdesign.gr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/abcdesign.gr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/abcdesign.gr\/#organization\",\"name\":\"AbcDesign\",\"url\":\"https:\/\/abcdesign.gr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"AbcDesign\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/AbcDesignCommunication\",\"https:\/\/www.instagram.com\/abc_design_communication\/\",\"https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Premium Branded Applications | Abc Design Communication","description":"Contemporary branded applications for Jean Paul Lab by ABC Design Communication, showcasing its emblem across premium materials","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/abcdesign.gr\/en\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/","og_locale":"en_US","og_type":"article","og_title":"Premium Brand Identity & Logo Design \u2013 Jean Paul Lab","og_description":"Contemporary branded applications for Jean Paul Lab by ABC Design Communication, showcasing its emblem across premium materials","og_url":"https:\/\/abcdesign.gr\/en\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/","og_site_name":"AbcDesign","article_publisher":"https:\/\/www.facebook.com\/AbcDesignCommunication","article_modified_time":"2026-04-14T08:54:18+00:00","og_image":[{"width":320,"height":320,"url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif","type":"image\/gif"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/","url":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/","name":"Premium Branded Applications | Abc Design Communication","isPartOf":{"@id":"https:\/\/abcdesign.gr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#primaryimage"},"image":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#primaryimage"},"thumbnailUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif","datePublished":"2023-01-20T13:05:00+00:00","dateModified":"2026-04-14T08:54:18+00:00","description":"Contemporary branded applications for Jean Paul Lab by ABC Design Communication, showcasing its emblem across premium materials","breadcrumb":{"@id":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#primaryimage","url":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif","contentUrl":"https:\/\/abcdesign.gr\/wp-content\/uploads\/2024\/01\/jean-paul-logo-cover.gif","width":320,"height":320,"caption":"Frezyderm Velvet Stars packaging by ABC Design Communication \u2013 luxury and high protection fused into standout design."},{"@type":"BreadcrumbList","@id":"https:\/\/abcdesign.gr\/portfolio_page\/premium-brand-identity-logo-design-jean-paul-lab\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/abcdesign.gr\/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https:\/\/abcdesign.gr\/en\/portfolio_page\/"},{"@type":"ListItem","position":3,"name":"Premium Brand Identity & Logo Design \u2013 Jean Paul Lab"}]},{"@type":"WebSite","@id":"https:\/\/abcdesign.gr\/#website","url":"https:\/\/abcdesign.gr\/","name":"AbcDesign","description":"Multi-awarded Creative Studio with 100+ International Awards in Branding & Packaging Design.","publisher":{"@id":"https:\/\/abcdesign.gr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/abcdesign.gr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/abcdesign.gr\/#organization","name":"AbcDesign","url":"https:\/\/abcdesign.gr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"AbcDesign"},"image":{"@id":"https:\/\/abcdesign.gr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/AbcDesignCommunication","https:\/\/www.instagram.com\/abc_design_communication\/","https:\/\/www.linkedin.com\/company\/abcdesign-communication\/?viewAsMember=true"]}]}},"_links":{"self":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/2627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page"}],"about":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/types\/portfolio_page"}],"author":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/comments?post=2627"}],"version-history":[{"count":6,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/2627\/revisions"}],"predecessor-version":[{"id":15052,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_page\/2627\/revisions\/15052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media\/2901"}],"wp:attachment":[{"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/media?parent=2627"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_category?post=2627"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/abcdesign.gr\/en\/wp-json\/wp\/v2\/portfolio_tag?post=2627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}