{"id":2852,"date":"2024-10-31T12:27:03","date_gmt":"2024-10-31T12:27:03","guid":{"rendered":"https:\/\/abcdesign.gr\/?post_type=kktfwp_portfolio&p=2852"},"modified":"2026-04-14T09:16:20","modified_gmt":"2026-04-14T09:16:20","slug":"healthy-kids-snack-packaging-design-frezylac","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/healthy-kids-snack-packaging-design-frezylac\/","title":{"rendered":"Healthy Kids Snack Packaging Design \u2013 Frezylac"},"content":{"rendered":"
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Designing the Happiest Healthy Snack<\/h1>\n\n\n\n
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Frezyderm, a brand synonymous with health and trust, entered the high-energy world of children\u2019s snacks. The challenge was to create packaging capable of winning a double battle: it had to be irresistibly appealing to children \u2014 playful, colourful, full of fun \u2014 while also reassuring parents by clearly communicating Frezyderm\u2019s values of quality and healthy nutrition.<\/p>\n

Our central idea was to create a \u201csnack friend.\u201d\nInstead of focusing solely on the product, we decided to give it a soul. The strategy was to design an adorable, enthusiastic character who embodies joy and energy. This \u201cgeek-chic\u201d little hero \u2014 with clever glasses and an enormous smile \u2014 isn\u2019t just a mascot. He\u2019s the friend who turns a healthy snack into the most enjoyable moment of the day.<\/p>\n

The result is an explosion of joy and smart design, crafted to win over both kids and parents.<\/p>\n

The cheerful yellow character takes centre stage. His expressive eyes, glasses and wide grin create warmth and familiarity, linking the snack to positive notions of cleverness, confidence and fun.<\/p>\n

The title \u201cTHE SNACK\u201d is designed with colourful, bubble-style lettering that immediately grabs attention and conveys a playful spirit.<\/p>\n

The strategic decision to give the snacks a heart shape strengthens the emotional connection. It\u2019s an instant message of love and care from parent to child \u2014 easily understood by both.<\/p>\n

The overall image strikes the perfect balance between the \u201cfun\u201d children crave and the \u201chealth-conscious reassurance\u201d parents need, making the packaging appealing, effective and, above all, trustworthy.<\/p>\n

Through branding and packaging design, ABC Design Communication expressed Frezyderm\u2019s philosophy of smart, healthy and joyful nutrition \u2014 proving that design can inspire children while earning the confidence of parents.<\/p>\n\n\n

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Brand Strategy | Brand Identity | Visual Identity System | Premium Packaging Design | Print Finishes | Brand Experience | Logo Design | Typography | Award Winning Design || Art Direction<\/em><\/h6>\n\n\n\n

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Frezylac \u2013 Healthy Kids Snack \u2013 Packaging Of The World<\/div><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

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\u03ba\u03ad\u03c1\u03b4\u03b9\u03b6\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03b9\u03c0\u03bb\u03ae \u03bc\u03ac\u03c7\u03b7: \u03ad\u03c0\u03c1\u03b5\u03c0\u03b5 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03ba\u03b1\u03c4\u03b1\u03bc\u03ac\u03c7\u03b7\u03c4\u03b1 \u03b5\u03bb\u03ba\u03c5\u03c3\u03c4\u03b9\u03ba\u03ae \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c0\u03b1\u03b9\u03b4\u03b9\u03ac, \u03bc\u03b5 \u03c0\u03b1\u03b9\u03c7\u03bd\u03b9\u03b4\u03b9\u03ac\u03c1\u03b9\u03ba\u03b7 \u03b4\u03b9\u03ac\u03b8\u03b5\u03c3\u03b7…<\/p>","protected":false},"author":2,"featured_media":7304,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[127,110],"portfolio_tag":[157,161,171,168,145,169,148,150,153,170],"class_list":["post-2852","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-biscuits-bars-snacks","portfolio_category-food-beverage","portfolio_tag-art-direction","portfolio_tag-award-winning-design","portfolio_tag-brand-experience","portfolio_tag-brand-identity","portfolio_tag-brand-strategy","portfolio_tag-logo-design","portfolio_tag-premium-packaging-design","portfolio_tag-print-finishes","portfolio_tag-typography","portfolio_tag-visual-identity-system"],"yoast_head":"\nFrezylac Snack for Kids | by ABC Design Communication<\/title>\n<meta name=\"description\" content=\"The Snack by ABC Design Communication \u2013 branding & packaging that blend joy, health, and 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