{"id":38,"date":"2023-08-30T13:12:00","date_gmt":"2023-08-30T13:12:00","guid":{"rendered":"http:\/\/themes.easysite.by\/essu-portfolio\/?post_type=kktfwp_portfolio&p=38"},"modified":"2026-04-14T08:41:06","modified_gmt":"2026-04-14T08:41:06","slug":"cleaning-products-packaging-design-mercola","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/cleaning-products-packaging-design-mercola\/","title":{"rendered":"Cleaning Products Packaging Design \u2013 Mercola"},"content":{"rendered":"
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Designing the Expression of \u201cOh!\u201d<\/h1>\n\n\n\n
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Mercola cleaners are sold in paint shops and hardware stores, not in supermarkets. We needed to design a label that would shout from the shelf, stand out dramatically from the more \u201cindustrial\u201d competition, and create an immediate, memorable connection with the customer.<\/p>\n

Our strategy was Humorous Shock.\nThe core idea was the \u201cmirror effect\u201d: the label would reflect the consumer\u2019s exaggerated expression at the very moment they spot a tough stain (mould, grease, smoke).<\/p>\n

The result is a packaging range that uses humour as its primary sales tool.<\/p>\n

Instead of \u201cbefore & after\u201d photos, we used expressive portraits of people shouting, grimacing or reacting with disgust, creating an instant emotional and humorous identification with the problem.<\/p>\n

The product names are not technical, but verbal exclamations (\u201cMOULD?\u201d, \u201cGREASE?\u201d, \u201cSMOKE?\u201d). This simplicity, combined with the strong imagery, delivers a powerful, instantly understandable message.<\/p>\n

Each product is assigned its own bold, \u201cindustrial\u201d colour (red, orange, grey), making recognition on the hardware-store shelf effortless.<\/p>\n\n\n

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Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative Design, Packaging Design, Label Design, Branding, Cleaning Products, FMCG, Art Direction, Humorous, Hardware<\/h6>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Specifically, we delivered a bold design strategy for this project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/cleaning-products-packaging-design-mercola\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cleaning Products Packaging Design \u2013 Mercola\" \/>\n<meta property=\"og:description\" content=\"ABC Design developed the cleaning products packaging for Mercola. Specifically, we delivered a bold design strategy for this project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/abcdesign.gr\/en\/portfolio_page\/cleaning-products-packaging-design-mercola\/\" \/>\n<meta property=\"og:site_name\" content=\"AbcDesign\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/AbcDesignCommunication\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-14T08:41:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2016\/08\/merkola-3-cover.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/cleaning-products-packaging-design-mercola\/\",\"url\":\"https:\/\/abcdesign.gr\/portfolio_page\/cleaning-products-packaging-design-mercola\/\",\"name\":\"Cleaning Products Packaging | Mercola | ABC Design\",\"isPartOf\":{\"@id\":\"https:\/\/abcdesign.gr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/cleaning-products-packaging-design-mercola\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/abcdesign.gr\/portfolio_page\/cleaning-products-packaging-design-mercola\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/abcdesign.gr\/wp-content\/uploads\/2016\/08\/merkola-3-cover.jpg\",\"datePublished\":\"2023-08-30T13:12:00+00:00\",\"dateModified\":\"2026-04-14T08:41:06+00:00\",\"description\":\"ABC Design developed the cleaning products packaging for Mercola. 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