{"id":751,"date":"2023-08-30T12:56:00","date_gmt":"2023-08-30T12:56:00","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?post_type=kktfwp_portfolio&p=751"},"modified":"2026-04-04T12:33:22","modified_gmt":"2026-04-04T12:33:22","slug":"dairy-cheese-packaging-design-dirollo","status":"publish","type":"portfolio_page","link":"https:\/\/abcdesign.gr\/en\/portfolio_page\/dairy-cheese-packaging-design-dirollo\/","title":{"rendered":"Dairy & Cheese Packaging Design \u2013 Dirollo"},"content":{"rendered":"

The Art of \u201cLight\u201d<\/h1>\n\n\n\n
<\/div><\/div>\n\n\n

Our team was tasked with designing the labels for four distinctive Dirollo products: Cottage, Spread, Light Butter and Cream.
The goal was to create a unified visual identity that connects the products as a series without compromising the individuality and recognisability of each one.<\/p>\n

Following Dirollo\u2019s brand guidelines, we retained the signature light blue as the core colour \u2014 a foundational element of the brand \u2014 while introducing a variation for the Cottage cheese to reflect the uniqueness of its texture and composition.<\/p>\n

From a design perspective, we focused on clarity and structured information:
the logo is subtly repeated across both the horizontal and vertical axes, acting as a consistent anchor for the series, while the prominence of fat and calorie information on the front allows consumers to instantly understand the product\u2019s key benefits.<\/p>\n

The final result is a packaging line that conveys consistency, freshness and contemporary simplicity, staying true to Dirollo\u2019s philosophy: delicious enjoyment with fewer fats.<\/p>\n\n\n

<\/div><\/div>\n\n\n\n
Brand Strategy | Brand Identity | Visual Identity | FMCG Packaging Design | Typography | Retail & POS Design | Art Direction<\/em><\/h6>\n\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

\u0397 \u03a4\u03ad\u03c7\u03bd\u03b7 \u03c4\u03bf\u03c5 “Light”. \u0397 \u03bf\u03bc\u03ac\u03b4\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03bd\u03ad\u03bb\u03b1\u03b2\u03b5 \u03c4\u03bf\u03bd \u03c3\u03c7\u03b5\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b9\u03ba\u03ad\u03c4\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03c4\u03ad\u03c3\u03c3\u03b5\u03c1\u03b1 \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c4\u03b7\u03c2 Dirollo: Cottage, Spread, \u0392\u03bf\u03cd\u03c4\u03c5\u03c1\u03bf Light \u03ba\u03b1\u03b9 \u039a\u03c1\u03ad\u03bc\u03b1 \u0393\u03ac\u03bb\u03b1\u03ba\u03c4\u03bf\u03c2.\u03a4\u03bf \u03b6\u03b7\u03c4\u03bf\u03cd\u03bc\u03b5\u03bd\u03bf \u03ae\u03c4\u03b1\u03bd \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b7\u03b8\u03b5\u03af \u03bc\u03b9\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1 \u03bf\u03c0\u03c4\u03b9\u03ba\u03ae \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03c3\u03c5\u03bd\u03b4\u03ad\u03b5\u03b9 \u03c4\u03b1 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03c9\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ac, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03c7\u03ac\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7…<\/p>","protected":false},"author":2,"featured_media":7401,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[110,111],"portfolio_tag":[157,168,145,184,158,153,147],"class_list":["post-751","portfolio_page","type-portfolio_page","status-publish","has-post-thumbnail","hentry","portfolio_category-food-beverage","portfolio_category-food-dairy","portfolio_tag-art-direction","portfolio_tag-brand-identity","portfolio_tag-brand-strategy","portfolio_tag-fmcg-packaging-design","portfolio_tag-retail-pos-design","portfolio_tag-typography","portfolio_tag-visual-identity"],"yoast_head":"\nDairy Cheese Packaging Dirollo by ABC Design Communication<\/title>\n<meta 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