{"id":1178,"date":"2022-10-02T13:28:02","date_gmt":"2022-10-02T13:28:02","guid":{"rendered":"https:\/\/abcdesign.vrsocial.gr\/?p=1178"},"modified":"2025-12-04T13:48:23","modified_gmt":"2025-12-04T13:48:23","slug":"syskevasia-expo-2022","status":"publish","type":"post","link":"https:\/\/abcdesign.gr\/en\/syskevasia-expo-2022\/","title":{"rendered":"Speech by Machi Kakava in Syskevasia Expo 2022"},"content":{"rendered":"<h1 class=\"vc-internal-title ekdiloseis_title_cat\">\u00a0<\/h1>\n<article id=\"post-122243\" class=\"page-content single-post post-122243 post type-post status-publish format-standard has-post-thumbnail hentry category-ekdiloseis\">\n<div class=\"wpb-content-wrapper\">\n<div class=\"vc_row wpb_row vc_row-fluid\">\n<div class=\"wpb_column vc_column_container vc_col-sm-12\">\n<div class=\"vc_column-inner\">\n<div class=\"wpb_wrapper\">\n<div class=\"wpb_text_column wpb_content_element\">\n<div class=\"wpb_wrapper\">\n<p>During the <a href=\"https:\/\/syskevasia-expo.gr\/\" target=\"_blank\" rel=\"noopener\"><strong>Syskevasia Expo 22<\/strong><\/a> exhibition, Machi Kakava participated as a speaker, on the topic: &lt;&lt;<strong><em>A few seconds are enough for the consumer to distinguish a product from the shelf<\/em><\/strong>.&gt;&gt;<\/p>\n<p>Among other things, Machi Kakava analyzed how:<\/p>\n<ul>\n<li>Packaging design comes through mixing art and science. What does a complete brief need to contain when starting a new package of any product?<\/li>\n<li>What are the basic steps you follow with your partners in designing a new package (container, label, box, bag, etc.)?<\/li>\n<li>What methodology do you use to design a personalized, distinctive, packaging that strengthens the brand and becomes a sales assistant?<\/li>\n<li>How do companies usually choose a partner to design their product packaging? What might be the criteria for them to have the safe choice, the choice that suits them?<\/li>\n<li>Can the success of a package be measured? What ultimately sells, the product inside or the packaging?<\/li>\n<li>What are the current trends in packaging design and materials?<\/li>\n<li>Is the consumer willing to pay a little more for sustainable packaging solutions, even today when we are experiencing economic pressures?<\/li>\n<li>Which country do you consider a pioneer in packaging design? In your opinion, is our country in a competitive position?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n\n\n<p><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u00a0 During the Syskevasia Expo 22 exhibition, Machi Kakava participated as a speaker, on the topic: &lt;&lt;A few seconds are enough for the consumer to distinguish a product from the shelf.&gt;&gt; Among other things, Machi Kakava analyzed how: Packaging design comes through mixing art and&#8230;<\/p>","protected":false},"author":2,"featured_media":12203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,3],"tags":[76,77],"class_list":["post-1178","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interview","category-magazine","tag-intervier","tag-public-event"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.9 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Speech by Machi Kakava in Syskevasia Expo 2022 - AbcDesign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/abcdesign.gr\/en\/syskevasia-expo-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speech by Machi Kakava in Syskevasia Expo 2022\" \/>\n<meta property=\"og:description\" content=\"\u00a0 During the Syskevasia Expo 22 exhibition, Machi Kakava participated as a speaker, on the topic: &lt;&lt;A few seconds are enough for the consumer to distinguish a product from the shelf.&gt;&gt; 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