During the Syskevasia Expo 22 exhibition, Machi Kakava participated as a speaker, on the topic: <<A few seconds are enough for the consumer to distinguish a product from the shelf.>>

Among other things, Machi Kakava analyzed how:

• Packaging design comes through mixing art and science. What does a complete brief need to contain when starting a new package of any product?
• What are the basic steps you follow with your partners in designing a new package (container, label, box, bag, etc.)?
• What methodology do you use to design a personalized, distinctive, packaging that strengthens the brand and becomes a sales assistant?
• How do companies usually choose a partner to design their product packaging? What might be the criteria for them to have the safe choice, the choice that suits them?
• Can the success of a package be measured? What ultimately sells, the product inside or the packaging?
• What are the current trends in packaging design and materials?
• Is the consumer willing to pay a little more for sustainable packaging solutions, even today when we are experiencing economic pressures?
• Which country do you consider a pioneer in packaging design? In your opinion, is our country in a competitive position?