110+

Global Awards

 

25+

Years of Vision

 

2.350+

Projects

19+

Countries

At ABC Design Communication, we combine strategy, brand design, and packaging to highlight what makes each brand unique. We give form and character to products, designing around the people who will choose them and make them part of their lives.

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Our expertise

We give products character through packaging that catches the eye, evokes emotion and becomes part of everyday life.

1. Brand Strategy

We help brands discover what makes them unique and define what they stand for and why it matters to people.

We turn this understanding into a clear direction for their market positioning, communication and future growth.

2. Brand Identity

We bring a distinctive character to brands through visuals and words that express their essence and evoke emotion.

From naming and messaging to visual identity, we create a consistent brand language that people recognise and connect with.

3. Brand Experience

We build connections between brands and people through packaging, objects and the details that make every interaction special.

We bring their character to life when someone discovers a product, holds it in their hands or enjoys a hospitality experience.

4. Brand Effectiveness

We explore how people perceive design and what captures their attention, using predictive AI tools to refine our creative choices.

We compare design concepts and interpret the findings, grounding each decision in a deeper understanding of its intended audience.

With 110+ International awards, our premium design travels far and stands out globally.

Member of the Hong Kong Arts & Sustainable Design Association

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Relationships Built on Trust

We have designed over 2,350 projects that elevate our clients' image, forging long-term relationships of trust across the globe.

Selected client logos of ABC Design Communication

What They Say About Us

A Relationship That Lasts

Our collaboration with ABC Design Communication and Machi Kakava started in 2001 and continues to this day. Over these years, we’ve realized countless projects together , from packaging and branding to print and promotional material , always with excellent results. Machi and her team stand out for their professionalism, creativity and consistency.”

Makis Anastasiou

Frezyderm

A steady and creative partner

Our collaboration with Abc design communication is consistently creative and productive. Machi’s team has a deep understanding of Violanta’s identity and translates our needs into design that stands out on the shelf and strengthens our products’ image. We feel we have a reliable partner who continually helps our brand’s presence evolve.

Stefanos T.

Violanta Biscuits

A Collaboration That Stands Out

Our collaboration with Abc design communication began in 2019, and from the very start, we knew we spoke the same language: creativity and a shared appreciation for design. What we value most is their ability to translate our brand’s character into a distinctive, consistent and beautifully crafted visual identity.

Elena Tsotsoglou

s. tsotsoglou gmbh & co

A Vision Brought to Life

Working with Abc design communication on Cokooni Limited Edition was an exceptional creative experience. Each package gained its own personality, reflecting attention to detail, consistency and a deep understanding of my brand’s philosophy. The result went beyond packaging, it became part of Cokooni’s story and identity.

Despoina Koukouli

Cokooni

OUR COFFEE FOUND ITS CHARACTER

Machi and the team at Abc Design Communication gave Coffee Wave a distinctive, recognisable identity that reflects the quality of our coffee. I value how they listen to our needs and translate them into creative ideas, with care and attention to every detail.

Antonis Matopoulos

Coffee Wave

A 24+ Year Relationship

Our collaboration with Abc design communication began over 24 years ago and continues today, with the same reliability and creativity we experienced from day one. They translate our needs into design that keeps evolving while staying true to our brand’s character. It is rare to find a partner who stays by your side for so many years, growing with you.

Konstantinos Mitropoulos

Valley Cosmetics

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