When cutting-edge scientific innovation meets absolute luxury. The 'Plant Exosomes Sunscreen Packaging' project for Frezyderm is a prime example of high aesthetics and meticulous dermocosmetics design strategy, by ABC Design.
For the innovative Liquid Sunscreen featuring Plant Exosomes technology, our goal was clear: to create a visual storytelling that translates the invisible science of cells into a tangible emotion. By studying the action of exosomes, we developed a central graphic symbol that visualizes the harmonious union and regeneration of cells.
Our design approach masterfully balances medical prestige with the carefree essence of summer. We selected soft green hues to underscore the botanical (Plant) origin, while introducing dynamic touches of vibrant orange that capture the sun's energy.
At ABC Design, we believe that premium packaging should awaken desire and build trust. Through matte textures, luxurious metallic reflections (foils), and sophisticated embossed elements, the outer box delivers a three-dimensional tactile experience. The minimalist bottle inside, with its gentle curves, completes the image. We don’t just deliver packaging; we design statement pieces that elevate the supreme value of the product the exact point where commercial strategy becomes art. strategy becomes art.