The journey, vision, and personal commitment behind ABC Design
I started my career in premium packaging design and worked as an Art Director in fashion magazines, as well as at the international advertising agency Ashley & Holmes. Subsequently, I founded ABC Design Communication, which to date has been distinguished with 110+ international design awards. I have spoken about Neuromarketing, Branding, and Packaging on panels at specialized exhibitions, while also giving interviews to international media in the field.
I express myself constantly through painting and photography, with works that have been distinguished in Greece and abroad and have been presented in numerous exhibitions.
I am a member of SEGE, Feminin Pluriel Greece and the Hong Kong Arts & Sustainable Design AssociationAt the same time, I am a member of the Public Relations Committee of Lions (responsible for 45 clubs), organizing awareness campaigns for childhood cancer and preventive breast screening. As part of this social contribution, I created the «No Excuse» publication against violence against women, which was framed by press actions and the development of a relevant support application.
In every new brand, I am personally present from the first Brand DNA Workshop to the final result, in collaboration with my team.
"Strategy and creativity, fifty-fifty. One without the other remains either dry or pointless."
— Andromachi Kakava