ALL PACK HELLAS, January - February 2025

We designed the cover of ALL PACK HELLAS magazine, dedicated to our recent campaign:
"White Ribbon: Say No to Violence Against Women."

The campaign aims to raise awareness and mobilize the public on the critical issue of gender-based violence, empowering women to recognize and report abuse in all its forms. Launched on the International Day for the Elimination of Violence Against Women (November 25), the campaign features a creative, personal approach. ABC Design Communication designed a folder-box with the recipient's name on the cover, sending the message: "Maria, Eleni, George, etc., it's time to act together."

Inside, recipients found a white ribbon—the symbol of resistance against violence—and materials with powerful messages like #NOEXCUSE, BREAK THE SILENCE, YOU ARE NOT ALONE.

The campaign highlights the prevalence of violence against women, provides tools to empower women to resist, and calls for active participation in combating violence. Visual elements illustrated the stages of abuse, including psychological, verbal, and physical violence. With this campaign, ABC Design Communication aims to create positive social impact, fostering a culture of unity and action where everyone has a role in ending violence against women.