Violanta / Zero Cookies

Violanta, with a long-standing tradition in crafting biscuits and baked goods, embarked on a mission to enrich its product range with the ZERO cookies series. Our challenge was to visually encapsulate the absence of sugar while simultaneously highlighting the added value this brings to consumers and the Greek market.

We focused on the zero, the symbol of sugar's absence, and shifted the consumer's mindset towards a healthier dietary choice. Our design approach adhered to minimalism, showcasing the three distinct categories of the ZERO cookies series with clarity and coherence.

The outcome was the creation of a successful brand promising taste and enjoyment without added sugar, solidifying Violanta's ZERO cookies series as a staple in the Greek market and beyond.

Client: Violanta
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language