Frezyderm / Sensitive Kids Deodorant

Frezyderm has introduced Sensitive Kids Deodorant, a groundbreaking product in the world of children's skincare. Designed specifically for kids and teens, this deodorant offers care and protection with natural extracts.

Our challenge was to visually capture the essence of this protective care in a label that would stand out and appeal to young consumers. Inspired by the idea of ultimate freedom, we created a distinctive figure, hanging upside down, embodying optimism and freedom of movement, painting a smile on the faces of our young audience.

The joyful yellow hero pops against a fresh turquoise and white background, emphasising the feeling of freshness and purity. The inclusion of a container with UV details and an embossed design adds a touch of luxury, while the sleeve ensures product safety until first use.

With this approach, Frezyderm is not merely introducing a deodorant; it's delivering a promise of protection, freshness, and confidence. It invites young individuals to embrace each moment with self-assurance and joy, unburdened by concerns about sweat.

Client: Frezyderm
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity
Image Language, Illustration Language, Production