Frezyderm / Cough Syrup Kids

Frezyderm takes a decisive step into children's healthcare with the launch of Frezyderm Cough Syrup Kids. Formulated to alleviate both dry and productive coughs, this syrup harnesses the power of natural extracts, providing a gentle, kid-friendly remedy that promotes children's well-being.

The creative challenge was to craft a label that would stand out in the market while embodying Frezyderm's trusted reputation. We introduced a small blue cartoon hero to represent the soothing nature of the product, making the experience of coughing less daunting for kids. The colourful KIDS logo reinforces the child-friendly focus, while the playful design of the blue character adds a touch of humour.

The metallic finish on the label, complemented by the foil-stamped logo, exudes sophistication and underscores the premium quality and efficacy of the syrup. This meticulous design enhances the label's instant recognisability, fostering consumer trust in Frezyderm Cough Syrup Kids as the preferred choice for children's care.

Client: Frezyderm
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Illustration Language, Production