Violanta / Oat Chocolate

Violanta, a brand known for its oat-based biscuits and cereals, has expanded its product range with two innovative chocolate bars featuring oat flakes; Milk Chocolate with Oats and Dark Chocolate with Oats.

Building on the popularity of Violanta’s oat-based products across its biscuit and cereal lines, the idea was to craft an oat chocolate that could win consumer loyalty and gain a strong foothold in the market.

Given the competition in similar products, our strategy centered on showcasing the chocolate itself. By allowing the chocolate bar to take center stage on the packaging, we aimed to tempt consumers with a rich, mouth-watering visual that solidifies Violanta’s place in the chocolate market.

Client: Violanta
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity
Image Language