Nyssos / Balsamic

The Nyssos story starts on the island of Corfu, and it is an adventure about keeping the roots of crafting exceptional balsamic vinegar. The partnership between Nyssos and AbcDesign has led to the creation of a new logo. Featuring a distinct "B" from the word "Balsamic" set against a clean white background, the design purposefully draws the consumer’s focus to the product’s unique texture and identity.

Simultaneously, the visual narrative of ingredients like fruits and herbs from the Greek landscape is vividly and intricately illustrated on the bottle. Each element, with its own colour, creates a mental stroll through the paths and fields of Greek nature.

Simplicity and clarity dominate the design choices, with fonts and geometries that reflect the density and fluidity of the vinegar, while also creating a memorable impression on the consumer’s mind. The transparent packaging allows for immediate visual contact with the contents, inviting the observer to discover the rich texture and colour of the vinegar even before purchasing.

Client: Nyssos
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language