Vianex / Mesulid Gel

When the pharmaceutical company VIANEX decided to create the Mesulid Gel, our mission was clear: to emphasise the value of freedom of movement and the effectiveness of joint pain relief.

Our design strategy revolves around the dynamic energy of movement, vividly embodied in our redesigned logo. The letter “M” is enveloped by two figures in motion, symbolising the therapeutic strength of our product.

This visual concept extended across the entire packaging, with linear illustrations of human silhouettes encircling the product, visually reinforcing Mesulid Gel’s promise: empowering freedom and flexibility in daily life, free from the limitations of pain.

Consumers quickly connected with the message we intended to communicate, valuing the visual representation of healing. This response was a significant achievement for our team; the final product, with its meticulous attention to detail, distinguished itself on the shelf and became an integral part of many people's daily lives.

Client: Vianex
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Illustration Language