Vianex / Medicines

Vianex's Zolmemin is a medication designed to support individuals with dementia. The pharmaceutical company aimed to implement a comprehensive visual revamp for this product line, highlighting its commitment to expertise and authority in the field.

The product's innovative nature was expressed through a distinctive pattern symbolising Zolmemin's specialized action and Vianex's technological superiority. This pattern, integrated into each package's visual identity, highlights the company's commitment to quality and innovation.

By updating the color palettes to align with a brand-new visual philosophy, we successfully preserved the recognisability of the products while enhancing the trust of both existing and new consumers.

Client: Vianex
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Illustration Language