Frezyderm / Slimming Line
In the quest for effective aesthetic and skincare solutions, Frezyderm unveils the innovative Slimming Line, a collection designed for women seeking post-diet, post-pregnancy, or age-related skincare, including UV-related skin changes.
AbcDesign, after thoroughly analysing the competition and market conditions, has crafted three packaging designs that maintain a cohesive aesthetic, enhancing the brand's dynamic image. The choice of metallic finishes for printing contributes to a modern and premium look, emphasising the trustworthiness and luxury that appeal to the female audience.
Each package is distinguished by a unique colour code and subtle graphic symbols that highlight the product's purpose. The packaging design reflects Frezyderm's brand identity, imbuing the new line with a unique character that differentiates it from other body care brands and enhances its potential to secure a substantial market share.
Client: Frezyderm
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Production
