Jean Paul Lab / New Logo
A Contemporary Emblem
Jean Paul Lab, a brand synonymous with high-quality coffee service, sought to elevate its presence across all physical touchpoints. The objective was not to redesign the logo, but to create a refined series of new applications that would highlight the existing mark as a true emblem of quality. The challenge was to develop a visual language that feels sophisticated, reliable and flexible—able to adapt gracefully across a wide range of premium products and materials.
Our creative direction treated the brand’s logo as a “contemporary emblem,” a signature that defines every Jean Paul Lab experience. The concept focused on distilling the company’s core values—high quality, reliability and refined style—into consistent, timeless applications across all branded items: from consumables to everyday objects.
We leveraged the existing typography and iconic symbol of the brand, enhancing the sense of a modern house of quality through clean compositions, balanced proportions and thoughtful hierarchy. The emblem functions as a seal of excellence, used either independently or repeatedly as a subtle pattern, while the overall layout remains minimalist to allow the symbol to breathe.
The new applications were developed for tablecloths, signage, fabric tote bags, mugs and additional branded materials. Across every touchpoint, the identity maintains its elegance and professionalism—whether through a discreet emblem pattern or a bold, statement placement of the logo on prominent surfaces.
Without altering the logo itself, we crafted a cohesive visual system that elevates Jean Paul Lab into a contemporary coffee brand with a strong, recognizable emblem of quality.
