Vianex / Altion Tonovit campaign

The campaign for Altion Tonovit is built around the visualization of the modern man constantly shifting roles throughout his day. From professional to parent, friend, cook, even coach, a single image captures the intensity and complexity of daily life with humor and immediacy.

Visually, the dynamic energy curve flowing through the protagonist’s body symbolizes the “boost” provided by Altion Tonovit. The split outfit functions both metaphorically and literally, emphasizing the rapid transitions between roles, always powered by the consistent support of the product’s energy.

The design aims to be direct, relatable, and instantly recognizable. It taps into the insight of “many roles in a single day” and transforms it into a unified, vibrant image full of motion and realism.

Client: Vianex
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Illustration Language