Evochem / Minos Spray

Founded in 1968, MINOS was the first Greek spray manufacturing company. For decades, the name MINOS became synonymous with innovation, convenience, and efficiency, earning the trust of consumers. After almost fifty years of leading the industry, and recognising the need for a fresh update, MINOS turned to us to revitalise its product image.

The challenge was to create a design that would blend tradition with modern aesthetics. We decided to personify MINOS' dynamic character through the figure of a bearded "expert," a sketch that exudes positive energy, confidence, and professionalism. This character reflects the experience and innovation embedded in every MINOS acrylic spray, making the product irresistible to both professionals and enthusiasts alike.

We emphasised the uniqueness of the new look with contemporary silver packaging and colour coding focused on the cap, ensuring MINOS stands out on every shelf. The rebranding of MINOS now serves as a powerful symbol of strength, reliability, and top-tier quality, offering a fresh dimension to the artist’s experience.

Client: Evochem
Industry: Technical Constructions
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design