Frezyderm / Face Serum

ABC Design undertook the packaging design for Frezyderm’s new Face Serum line, featuring 8 specialized serums. The design blends scientific reliability with luxury, creating a minimal yet dynamic identity. The black background and metallic details enhance the premium character, while the color coding differentiates each serum for easy recognition. A distinctive element is the checkered pattern at the base of the packaging, reminiscent of a Grand Prix flag, symbolizing speed and effectiveness in skincare. The design strikes a balance between innovation and elegance, highlighting the power of the Face Serum line.

Client: Frezyderm
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Illustration Language, Production