Frezyderm has developed an insect-repellent lotion with natural essential oils and decided to redesign the product’s packaging to make a bold entrance into international markets. This refresh followed a modern approach, focusing on the consumer experience.

The new packaging design for CRILEN we proposed maintained the product's colour identity while incorporating a fresh colour scheme and embossed printing technology to replicate the texture of skin exposed to insect bites.

This innovative detail provided an immediate sense of protection and care while highlighting the product's superior quality and effectiveness. With this upgrade, Frezyderm's CRILEN not only solidified its position in the international market but also reinforced its image as a product offering advanced protection and care, delivering an unparalleled experience to consumers.

Client: Frezyderm
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity
Image Language, Illustration Language, Production