Frezyderm / Sunscreens Campaign

The communication for the Sun Screen Velvet & Active Sun Screen range aimed to inform and recommend the ideal sun protection option.

In the Sun Screen Velvet ads, the image of a woman confidently facing the camera with the sunscreen in focus conveys a sense of safety and assurance. Clean lines and product visibility form the design language, offering both aesthetic appeal and clarity in the conveyed message.

For the Active Sun Screen ads, the additional sun protection is depicted through the imagery. The woman, fully exposed to the sun, enjoys herself safely, carefree, and without concern for her skin. The colours and atmosphere evoke a sense of lightness, capturing the viewer's attention.

Client: Frezyderm
Industry: Pharmaceutical
Service: Creative design, Campaign, Advertising