Frezyderm / Toothpaste

We were tasked with visually representing Frezyderm’s revolution in oral hygiene, brought to life through a range of 9 innovative products aimed at adults, available in pharmacies, and recommended by healthcare professionals themselves.

Abc Design’s mission was to create a complete visual identity for this product line, defined by its distinctiveness, innovation, and shelf presence.

We decided to incorporate glitter into a groundbreaking printing technique, and each product in the range features a vibrant, unique colour code, making them instantly distinguishable.

This innovative packaging design not only showcases Frezyderm's expertise and superior quality but also embodies the brand's pioneering philosophy. This approach has been enthusiastically validated by consumers, who have embraced it as a testament to the market's most groundbreaking toothpaste.

Client: Frezyderm
Industry: Pharmaceutical
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Logo Design, Visual Identity, Image Language, Illustration Language, Production