Jean Paul Lab / Smoothies

Jean Paul Lab has crafted six unique, velvety smoothie flavours, introducing a fresh indulgence for lovers of refined tastes. The challenge was to design a packaging that seamlessly balances the practicality required for wholesale and barista use with the sophistication and premium quality expected on coffee bar shelves.

The concept draws inspiration from engraved illustrations of vintage cyclists seeking refreshment and flavour in Jean Paul’s delightful smoothies. A harmonious blend of vibrant colours for each flavour and elegant typography creates a visually captivating result that truly stands out.

This design infuses the packaging with a luxurious aesthetic, making it the perfect choice for professional baristas. Jean Paul Lab transforms every smoothie moment into an experience of charm and quality, delivering on its promise of exceptional taste and delight.

Client: Jean Paul Lab
Industry: Food & Beverages
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design