Jean Paul Lab / Tea

Jean Paul Lab has crafted a series of 10 unique tea blends, designed for the hospitality and coffee industries. The challenge for our creative team was to develop a packaging that would preserve the freshness and aroma of the contents, using an airtight seal.

We opted for paper cylinders, with a design concept centred around the global culture of tea. We incorporated engravings referencing various eras and cultures, all united by one common thread: they all drank tea!

The multicultural tradition of tea is woven through 10 distinct colour codes, each representing a different flavour, while the elegant typography enhances the series’ premium quality. Though aimed at the wholesale market, these packages also offer consumers a multidimensional experience to explore the rich heritage of tea through 10 exceptional blends.

Client: Jean Paul Lab
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language