Jean Paul Lab / Syrup

Jean-Paul Lab, a leading name in the hospitality sector, has introduced an exquisite line of sweet syrups designed to complement ice creams, drinks, waffles, and other desserts. Featuring flavours like chocolate, cherry, strawberry, caramel, and butter caramel, this collection is crafted to elevate everyday sweet creations in bakeries, cafés, and patisseries.

The concept for the product packaging begins with depicting the liquid syrup itself, capturing the texture and vibrancy that the products add to each culinary creation. With black as the primary colour, the packaging emphasises its professional character, while each flavour is distinguished by a unique colour for every product.

This visual approach creates a captivating display on café shelves, making them a standout destination for those eager to experiment with their beverages and who are known for their habit of frequently enriching their taste experiences.

Client: Jean Paul Lab
Industry: Food & Beverage
Service: Brand Definition, Brand Development, Consumer Branding & Packaging, Packaging Design, Creative design, Typography, Visual Identity, Image Language